France Hospitality & Hotels Referencias

Descubre informes de benchmark en redes sociales para marcas en France Hospitality & Hotels

H

Hospitality & Hotels

6 Marcas

0.48Engagement icon
Promedio de tasa de engagement
ReelLikes icon
Contenido principal (por tasa de engagement).
1.03Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage YouTube's high engagement rate by investing in video content that highlights unique hotel experiences and amenities to attract French travelers.

Utilize Facebook's strong engagement to promote visual content such as photos of accommodations, dining, and local attractions to increase booking interest.

Consider increasing TikTok campaigns to explore untapped engagement potential, particularly with short, creative videos that appeal to younger audiences interested in hospitality and travel in France.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on YouTube and Facebook to maximize engagement with hospitality and hotel content in France, as these platforms show the highest engagement rates, especially with video and photo content respectively.

Leverage rich media formats like videos on YouTube and photos on Facebook to attract potential hotel guests and showcase amenities.

Consider experimenting with Instagram videos to tap into its growing popularity, even though engagement is comparatively lower, to diversify your content mix and reach a broader audience.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage YouTube's high engagement rate by investing in video content that highlights unique hotel experiences and amenities to attract French travelers.

Utilize Facebook's strong engagement to promote visual content such as photos of accommodations, dining, and local attractions to increase booking interest.

Consider increasing TikTok campaigns to explore untapped engagement potential, particularly with short, creative videos that appeal to younger audiences interested in hospitality and travel in France.

Top Content Type
Avg. Engagement Rate
YouTube
Video
0.98
Facebook
Photo
0.72
Instagram
Video
0.58
Twitter
Text
0.19
TikTok
Video
0.02

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