Wondering which are the most effective platforms for enhancing your marketing plan? Or what your audience likes to see on each of them?
Well, there is no better way to find this than a social media audit.
A social media audit consists of a report in which you analyze your social media metrics in detail to identify the missing pieces and new growth opportunities for your strategy.
Conducting a social media audit quarterly is a great tactic to verify if your content is effective, feasible, and aligned with your brand goals.
The process of doing it manually can be time-consuming, and you may not have all the resources. Let's face it, we ain't no time for taking each platform post by post, measuring all metrics and ROI.
Here's where a social media audit tool came in to make your work easier.
With the right tool, you can realize a social media audit quickly and already start crafting an actionable plan.
In this article, we'll dive into the best 9 social media audit tools marketers should look at in 2024.
Social media audit tools marketers should know in 2024
What are social media audit tools?
Why use social media audit tools?
Best 9 Social Media Audit Tools in 2024
What are social media audit tools?
Social media audit tools are software platforms or online services designed to analyze and evaluate many aspects of a brand's presence across social media platforms.
These tools assist marketers in tracking KPIs associated with their social media strategy, identifying areas for improvement, and assessing how well they are using social media platforms.
Moreover, you'll learn much more about your audience, demographic data, content preferences, and peak hours for your selected social media platforms.
Why use social media audit tools?
Social media audit tools are like your secret road on a map. You just saw that's an easier and more strategic way to reach your destination.
But why use it? It offers fast, valuable insights, and you'll have more time to focus on crafting golden content to engage your audience.
Here are the benefits of utilizing a social media audit tool:
- Understand what sort of posts perform best in terms of topic and format
- Identify where you are compared to your competitors, where the gap exists, and what you can do to close it.
- Find the best-performing platforms
- Understand your target audience (demographics, usage)
- Get in-depth social media metrics such as engagement, impressions, reach, video views, posting patterns, and short-form video analysis.
- Understand the sentiment analysis for your brand
- Compare social media performance across channels
Trust me, once you start using them, you'll wonder how you ever managed without them.
Best 9 social media audit tools in 2024
An audit tool for social media will offer everything you need to elevate your social media strategy and stay ahead of the curve.
We've curated a selection of the 9 best social media audit tools to help you find the perfect match for your brand.
1. Socialinsider
Socialinsider is the best social media audit tool, offering premium features for measuring and reporting social media performance, including an Instagram listening feature. This tool allows you to quickly perform a complete social media audit of your brand to determine your current position, any gaps, and what else you can do to close those gaps.
Using Socialinsider's comprehensive analytics features, you can measure various social media metrics in order to understand what posts perform best in terms of topics and format.
With Socialinsider, you can access historical post data and categorize posts by keywords or hashtags. Additionally, you can conduct a social media audit of competitors and compare it with your own for more detailed insights.
Moreover, Socialinsider comes with a listening tool that serves as a powerful influencer audit for Instagram. Use this tool to understand the sentiment analysis for every campaign hashtag and get hashtag posts, topics, and the most used keywords associated with your campaign hashtag.
Socialinsider's social media audit features include the following:
- Analyze social media performance across channels
- Get top social media metrics and compare performance with the previous period.
- Identify the best-performing content.
- Access analytics on a post-level.
- Audit your top competitors and their content strategy
- Get social media listening insights for any hashtag on Instagram.
- Monitor your branded hashtags or hashtag campaigns on Instagram.
- Export social media audit reports as PDF, PPT, CSV, or EXCEL. You can import your Socialinsider data to Looker (Google Data Studio) or get social media data via API.
Socialinsider offers social media audits for Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube, catering to social media professionals and marketing managers.
Armed with all of these, you can craft a top-notch social media audit and tailor your strategy accordingly.
Pricing: Socialinsider's plans start from $99/month.
Free trial: 14 days
G2 rating: 4.6 out of 5
Socialinsider is one of my go-to social media tools for 3 reasons:They produce excellent industry reports and research, their social media audit tool I cannot live without and their customer service. - Joanne S. Business Owner, G2 Crowd
2. Brand24
Brand24 is a digital social media audit tool that provides real-time insights into brand mentions across various platforms. With this tool, you can measure the brand presence, tracking reach, and engagement.
Plus, you can analyze sentiment by checking mentions, phrases, and hashtags related to your brand. As a social media listening and brand audit software, Brand24 helps you better understand your audience and tweak your social media strategy to meet their needs and wants.
Pricing: Brand24 paid plans are starting from $99/month.
Free trial: 14 days
G2 rating: 4.6 out of 5
Brand24 has a lot of analytics that help me measure the results of campaign that we run and makes things easy. - Anna R., G2 Crowd
3. Rival IQ
Rival IQ is an advanced social media audit software that quickly creates insightful reports. With a comprehensive set of data and research tools, you can understand what is truly effective for your social media presence.
One of Rival IQ's features is a cross-channel audience analysis of the chosen platforms with historical data. This way, you can audit your content compared with your competitors and gain all the insights you need to outperform them.
Using Rival IQ, you can identify relevant topics, images, and themes for your audience, explore hashtag analysis, and follow post benchmarks in order to determine the next move in your social media strategy.
Pricing: Rival IQ plans are starting at $239/month
Free trial: 14 days
G2 rating: 4.6 out of 5
Rival IQ is my go to tool whenever I need to perform a social media audit and/or competitive audit. I really value the insights the tool provides around a brands' social performance. - Barika P, CMO, G2 Crowd
4. Sprout Social
Sprout Social is a robust social media tool for conducting an audit, thanks to its premium analytics and listening features.
Sprout's analytics allow you to compare your performance with competitors, benchmark your social media KPIs, and get social media reports. You'll also dive into a deep analysis of online conversations about your brand and a broader look into your industry.
You can also use it as a Facebook page audit tool or other preferred platform because it enables you to gain deep insights into what connects with your customers and justifies the ROI of your campaigns.
Pricing: Sprout Social's plans start from 249$ per month.
Free trial: 14 days
G2 rating: 4.4 out of 5
Analytics provide insights that can be used to improve the digital strategy. This is also very helpful in measuring ROI for social spend and presenting a case for continued social investment. - Kaylan W. G2 Crowd
5. Talkwalker
Talkwalker is a great social media audit tool for its extensive listening feature and various benchmark options. You can examine audience insights, such as the distribution of conversations, mentions, top posts, and sentiment analysis, to help you understand what works and doesn't for your audience.
You can use it as an Instagram audit tool to check your performance or across different platforms, depending on your marketing goal.
Talkwalker also allows you to compare your brand's performance to that of competitors or market standards, resulting in a more comprehensive report.
Pricing: You have to reach their team to explain your requirements and negotiate a price based on what you are looking for.
Free trial: not available.
G2 rating: 4.3 out of 5
I mainly used the tool to conduct quick audit about the online brand perception of our customers. I recommend the tool as a key step for any company. - Julie M., G2 Crowd
6. Hootsuite
Hootsuite is a social media audit software that analyzes your data across several platforms, allowing you to easily see which social media platforms, days of the week, and posts generate the most engagement or impressions and which campaigns bring the most leads and conversions.
Hootsuite's analytics allow you to track the performance of your social media content, including posts, campaigns, and ads. By analyzing metrics such as likes, shares, comments, and click-through rates, you can determine which content resonates most with your audience.
This social media audit tool helps you track your brand's popularity, audience perception, and client desires through social listening. With these, you can craft a well-packed social media audit and enhance your social media game plan.
Pricing: Hootsuite plans start from 99 $/ month
Free trial: 30 days
G2 rating: 4.2 out of 5
Hootsuite is very user-friendly and connects to various social media. All the analytics that I need are available, and I can also customize it. - Anafe A. G2 Crowd
7. Agorapulse
Agorapulse's content auditing software enables you to monitor all your social media accounts from one place. It delivers insights into audience engagement, follower growth, and post-performance.
This feature lets you discover what content resonates with your audience and which channels generate the most engagement.
Agorapulse's reporting options enable you to generate detailed reports on various KPIs, including growth and ROI for your social media audits. You can also monitor important keywords across social media networks.
Pricing: Plans start from 69 $/ month
Free trial: 30 days
G2 rating: 4.5 out of 5
Agorapulse provides detailed social media analytics, offering insights intothe performance posts. This data-driven approach enables marketers to refine their strategies for better results. - Kami N., G2 Crowd
8. Sendible
Sendible's powerful social media audit tool relies on reporting and analytics features that provide insights into all aspects of your social media performance. This tool offers insights into content's organic and paid reach, clicks, and engagement, so measuring your ROI will not be a stress anymore.
With Sendible, you can create an audit of social media content where you can find the audience's demographics, activity, and preferences. These insights allow you to understand better who they are and what they are interested in.
Pricing: 4.5 out of 5
Free trial: 14 days
G2 rating: options ranging from €49 to €119 per month or more (custom plan)
Sendible tools are helpful for tracking social media and web analytics. I would recommend it for any business. - Verified User, G2 Crowd
9. Brandwatch
Brandwatch is a real-time social media audit tool that evaluates customer intelligence. It uses powerful sentiment analysis algorithms to create a brand audit report by determining whether mentions of your brand are positive, negative, or neutral. This tool helps you discover what consumers feel and identify trends regarding how your brand is viewed over time.
In addition, you'll obtain competitive insights that will allow you to measure your performance against industry competitors, find areas where competitors excel, and create differentiation opportunities.
Pricing: disclosed on demand
Free trial: disclosed on demand
G2 rating: 4.4 out of 5
You can play with Social Media Data with the help of a lot of Tools available inside Brandwatch. We use brandwatch to track Brand & Product mentions in Social Media and identify positive and pain points. - Soumik P., Social Media Analyst, G2 Crowd
Final thoughts
To summarise, crafting a social media audit becomes essential for any company, and a reliable tool may greatly simplify your daily tasks.
These tools for social media audit can offer you plenty of insights into your audience and complete reports regarding your organic and paid campaigns.
When you choose an auditing tool, think it's the perfect ally for a successful strategy and take into consideration your team's needs and budget.
Hopefully, this list will help you make the right decision.
