Analitik Instagram untuk menganalisis pertumbuhanmu, kinerja konten, dan pesaing

Analitik Instagram melibatkan pengumpulan dan analisis data dari akun Instagram kamu untuk mengukur performa postingan dan halaman kamu.

Data ini mencakup metrik performa dan insight akun, seperti jumlah suka pada postingan, jumlah penayangan Story, jumlah pengikut, dan lainnya. Dengan memantau analitik Instagram, kamu mendapatkan informasi berharga tentang audiens, aktivitas mereka, dan tipe konten yang mereka sukai, yang bisa kamu gunakan untuk mengoptimalkan strategi pemasaran.

Misalnya, jika laporan analitik Instagram menunjukkan eng yang tinggi pada Reels, kamu bisa memutuskan untuk membuat lebih banyak konten video. Atau kamu menelusuri insight audiens Instagram dan melihat jumlah pengikut besar di kota tertentu, sehingga kamu bisa membuat akun lokal.

Pada akhirnya, analitik Instagram adalah alat bisnis yang kuat. Baik untuk meningkatkan penjualan, memperlancar layanan pelanggan, atau membangun kesadaran merek, analitik ini memberitahu kamu apakah strategi pemasaran media sosial kamu sudah mencapai tujuan media sosial.

Analitik Instagram penting karena membantumu memahami siapa audiensmu, konten apa yang mereka sukai, dan tren platform secara lebih luas.

Ini sangat penting karena tiga alasan:

Untuk menjalankan pemasaran yang baik

Memahami audiens adalah dasar dari rencana pemasaran media sosial yang efektif. Mengetahui preferensi dan perilaku mereka berarti kamu bisa lebih baik merespon kebutuhan, kesukaan, dan ketidaksukaan mereka.

Tidak ada saluran pemasaran yang lebih reaktif atau responsif daripada media sosial.

Untuk mengikuti perubahan

Di Instagram, tren bisa datang dan pergi dalam semalam, dan algoritmanya selalu berubah. Ini menciptakan tantangan sekaligus peluang. Mengikutinya bisa terasa menantang, tapi ingat bahwa Instagram juga membuatmu lebih dekat dengan audiens.

Tidak ada saluran pemasaran yang lebih reaktif atau responsif daripada media sosial.

Untuk tetap konsisten

Terlihat seperti beberapa akun mendapat hasil viral secara instan, tetapi kenyataannya ada banyak kerja di balik layar. Kesuksesan di Instagram membutuhkan komitmen dan konsistensi.

Melacak analitik secara berkala membantumu mengukur kemajuan dan memperoleh perspektif, sehingga kamu dapat terus melakukan hal yang berhasil, dan menghentikan atau menyesuaikan hal yang tidak bekerja.

Kamu dapat menggunakan Instagram analytics untuk merancang strategi marketing Instagram yang sukses, adaptasi dengan tren, dan menonjol dari pesaing.

Identifikasi apa yang menarik bagi audiensmu

Dari Reels yang relatable hingga carousels yang edukatif, ada banyak cara bagi brand untuk menggunakan Instagram. Jika kamu belum yakin mana yang tepat, Instagram analytics dapat membantumu menentukan langkah selanjutnya.

Dengan memahami siapa yang kamu tarik, kamu bisa menyesuaikan strategi ke demografis yang menguntungkan. Dengan mengetahui apa yang membuat mereka Eng dengan brand-mu, kamu bisa fokus pada konten dan campaign yang menghasilkan ROI nyata.

Perbarui strategimu sesuai tren

Dari perilaku konsumen hingga pembaruan algoritma, marketer harus memperhatikan tren dengan seksama.

Dengan meninjau Instagram analytics secara real-time, kamu bisa mengetahui penurunan dan lonjakan performa. Perhatikan peluang yang bisa meningkatkan jangkauan, followers, dan Eng—seperti menambah Stories atau bereksperimen dengan fitur yang baru dirilis. Ini akan membantumu berkembang bersama algoritma, bukan melawannya.

Dapatkan keunggulan kompetitif

Selain performamu sendiri, Instagram analytics tools terbaik akan menunjukkan bagaimana akunmu dibandingkan pesaing.

Lihat pesaing yang sering posting Stories memiliki followers lebih banyak? Atau kamu menemukan celah dalam strategi mereka—mungkin ini saatmu untuk bersinar? Dengan membandingkan data pesaing menggunakan Instagram analytics di pihakmu, kamu bisa membuat keputusan yang cerdas dan strategis.

Cara melihat analitik Instagram menggunakan Instagram Insights

Jika kamu ingin mengecek analitik Instagram, Instagram memiliki alat bawaan bernama Instagram Insights.

Catatan: untuk menggunakan fitur ini, kamu harus memiliki akun bisnis atau kreator.

Untuk melihat alat analitik bawaan gratis Instagram

1. Buka profil kamu.
2. Ketuk tombol menu ≡ di pojok kanan atas.
3. Ketuk Insights.
4. Temukan metrik yang ingin kamu lihat.

Kamu dapat memantau KPI di bagian Overview, atau melihat analitik lebih detail.

Atau, kamu bisa mengecek performa untuk setiap postingan.

Postingan: Buka grid lalu pilih postingan, kemudian ketuk View Insights di bawah gambar.

Reels: Buka tab Reels, pilih Reel, lalu ketuk View Insights di atas nama profil kamu.

Stories: Buka Story terbaru dengan mengetuk foto profilmu. Geser ke atas di Story untuk melihat analitik.

Jika ingin melihat Story lama, ikuti instruksi di atas untuk membuka Instagram Insights. Lalu pergi ke bagian Content You’ve Shared.

Cara melihat analitik Instagram menggunakan Socialinsider

Alat Instagram analytics pihak ketiga seperti Socialinsider menawarkan data yang lebih rinci dan komprehensif dibandingkan dengan Instagram Insights.

Fitur Instagram analytics dari Socialinsider memberikan agergasi data yang lebih rapi, tren konten utama di industri kamu, insight audiens yang lebih mendalam, ulasan performa postingan, dan pengukuran media sosial tingkat lanjut.

Semua data ini tersedia dalam satu dashboard dengan metrik mendalam dan analisis yang meliputi:

• Performa berbayar dan organik - jangkauan, impresi, engagement rate, Reels views, dan lainnya.
• Analitik Instagram Stories - tap forward, exit, completion rate, impresi, balasan, dan waktu terbaik untuk posting.
• Riset kompetitor - metrik performa keseluruhan, insight kampanye spesifik, tren industri, dan lainnya.
• Analitik tingkat postingan - reaksi, komentar, share, save, dan evolusi engagement.

Dengan memanfaatkan data ini dalam format sederhana dan jelas, kamu bisa menggunakan analitik Instagram untuk meningkatkan performa kamu.

There are lots of key Instagram metrics that will help you use account analytics to your advantage. But with so much data at your disposal, how do you know the right metrics to track?

If you’re new to the world of data and analytics, it all boils down to what’s important to your business. For some, Instagram marketing is a top-of-funnel exercise to reach a wider audience. For others, it’s a direct sales channel.

Before you dig into your Instagram analytics, you need to get clear on what you’re looking for, and why.

Thinking about the five main areas of Instagram analytics keeps things simple. The most important metrics fall into one of these categories:

• Brand awareness metrics
• Engagement metrics
• Content metrics
• Audience metrics
• Conversion metrics

Let’s take a look at each category in more detail.

Which brand awareness metrics should you track?

Brand awareness metrics show you the reach and visibility of your posts. By tracking the impact of your content, you can understand how your audience recognizes your brand.

Total engagements - track with Socialinsider

The sum of all interactions (likes, comments, shares and saves) on your Instagram posts.

Total engagements indicate how people are engaging with your content at a glance. Lots of engagements means your content is speaking to your audience. A low number suggests there’s an opportunity to do further research into your audience’s wants and needs.

Reach - track with Socialinsider

The total number of unique accounts who have seen your content. For Reels, this applies to the amount of people who have seen your video, regardless of whether they play it.

Monitoring reach ensures your followers and target audience see as many of your posts and Stories as possible. It’s a crucial metric to track, since changes to the Instagram algorithm can affect how your posts show in people’s feeds. Based on this metric, you can optimize your content for platform-wide trends.

Impressions - track with Socialinsider

The total number of times your posts and Stories have been seen.

What’s the difference between tracking reach and impressions? Well, reach just counts the number of accounts who have seen your content. Whereas impressions can include multiple views from the same account.

It’s important to track impressions because it tells you how frequently your content is appearing in people’s feeds. For example, one user could see the same post three times:

• When you publish your post and it appears in their feed
• When their friend shares the post on their Story
• When they click on your profile and view the post again on your grid

This is valuable information on the virality and quality of your content.

Likes - track with Socialinsider

The number of times users have clicked the “like“ button on your posts. A quick and easy way to see if people are enjoying your content—and want more of it.

Comments - track with Socialinsider

The number of times users have shared a response to your post.

This is a more proactive way for users to engage with your content, so it’s a useful indicator of the quality of the relationships you are building. The number of comments will tell you whether a topic is sparking interest and conversation (or even dividing opinion). This is direct feedback you can incorporate into your strategy.

Saves - track with Socialinsider

How many times users have bookmarked your post to view later.

Saves tell you whether your content is relevant and valuable to your audience. Amid the chaos of social media, they care enough to give it their focused time and attention. Or it might be a useful resource they can refer back to in future.

Remember, lots of people can view and appreciate your content, without publicly liking, commenting or sharing. So saves is a strong indicator of how people may be quietly consuming your posts.

Reels views - track with Socialinsider

The number of times your Reels videos have been watched, which includes multiple views by the same user.

This is a good way to measure the reach and popularity of your short-form video content.

Stories views - track with Socialinsider

The number of times your Stories have been watched, which can include multiple views from the same user.

Instagram Story analytics help you understand the reach and engagement of your ephemeral content.

Completion rate on Stories - track with Socialinsider

The percentage of users who have watched your Stories from start to finish.
With lots of content showing in their feeds, users may swipe through Stories from different accounts, without viewing every slide. So if you have a high completion rate on Stories, it tells you that people are interested and engaged with your content.

Which engagement metrics should we track?

Engagement metrics track how users interact with your brand on Instagram. This includes an overall picture of how people actively engage with your page and posts, as well as more detailed metrics on the type of content that performs well. You can leverage these insights to strengthen your content strategy.

Engagement rate by reach or by followers - track with Socialinsider

The percentage of users who interact (like or comment) with your post, out of the total number of accounts reached or your total followers.

Here’s how both types of engagement rate are calculated:

Engagement rate by followers - The average engagement rate per post by followers is calculated as the total engagements (likes and comments) divided by the number of posts the profile has published. The result is then divided by the number of followers, and multiplied by 100 to give a percentage.

Which one is better to use? Well, both tell you if your content is truly resonating with your target audience. The difference is that engagement rate by followers tells you how your content is landing with your existing audience, whereas engagement rate by reach takes non-followers into account (i.e. accounts you are trying to target).

Engagement rate is a major KPI for analyzing and adjusting your content strategy. You can also use engagement rate to benchmark your performance against competitors.

Learn more about Instagram engagement rate here.

Accounts engaged - track with Instagram Insights

The number of unique users who have interacted with your content.

This shows you the portion of your audience that is actively engaging with your brand. It includes data on your audience demographics: gender, top cities, countries and age ranges.

Accounts reached - track with Instagram Insights

The number of unique users who have seen your content.

This shows you your potential audience size—key information if you want to grow your follower base. Like accounts engaged, it includes data on your audience demographics: gender, top cities, countries and age ranges.

Most engaged hashtags - track with Socialinsider and Instagram Insights

The hashtags that generate the highest engagement on your posts.

Hashtags encourage engagement and boost the discoverability of your content. As Instagram SEO becomes increasingly important to performance, Instagram hashtag analytics can help you rank higher in search results.

Engagement on content pillars - track with Socialinsider

You can use it to analyze your own content or competitors’. By judging which pillars perform best and how you stack up to other accounts, you can optimize your content strategy according to what drives the most engagement.

Which content metrics should you track?

Content metrics unlock more in-depth insights on individual post performance. By identifying top-performing themes, topics and formats, you can create content with confidence.

Top-performing posts - track with Socialinsider

The posts with the highest engagement rates.

Alongside birds-eye engagement metrics, post-level insights can make sure your content creation efforts pay off.

Content formats by engagement - track with Socialinsider

How your audience interacts with different types of content.

For example, Reels vs. image posts. This helps you discover your most successful content format and optimize your strategy.

Which audience metrics should you track?

Audience metrics provide detailed information about who is following you. When you understand the demographics and growth of your audience, you can adapt and evolve your strategy to target the right people.

Total followers - track with Socialinsider

The number of users who have chosen to follow your Instagram account.

This represents the size of your existing audience on Instagram (but by no means all the people you could reach).

Followers growth rate - track with Socialinsider

The percentage increase of your followers over a period of time (e.g. in the past week or month).

Monitoring how quickly you are gaining followers is essential intel for your strategy. The same applies to losing followers—it’s not just about what your audience likes, but also what they don’t like.

You can compare your followers growth rate to other metrics and key activity (for example, top-performing posts or campaign performance) to understand what drives page growth.

Age group - track with Socialinsider

Breaks down the age ranges of your followers (18-24, 25-34, etc.).

By ranking your most popular age brackets, you can assess if you are attracting the right audience and refine or optimize your strategy accordingly.

Gender group - track with Socialinsider

Categorizes your followers by gender.

Having a clear picture of your audience composition can highlight opportunities for growth or improvement.

Location - track with Socialinsider

Where your audience is predominantly based.

Mapping the geography of your followers means you can tailor content to different languages or regions.

Which conversion metrics should you track?

Conversion metrics track direct actions users take as a result of your Instagram activity. For example, visiting your website, sharing their details in a lead form, or making a purchase. Conversion metrics are the moment of truth—signs that your Instagram marketing strategy is or isn’t working towards your overall business goals.

Traffic - track with Google Analytics

The volume of users who arrive on your website or landing page from Instagram.

Wherever you choose to direct users, monitoring this metric will help you identify content or activity that drives traffic.

Sales - track with Google Analytics

The number of purchases made by users referred from Instagram.

This is the key to understanding how Instagram can drive revenue for your business.

Leads - track with Google Analytics

The number of potential customers who have shown interest in your product or services via Instagram. For example, through sign-ups, inquiries or downloads.

Instagram marketing can be hugely powerful for generating opportunities, if not sales. Not everyone is going to purchase directly in-app, so leads show you how Instagram contributes to your overall strategy.

Bingung harus bagaimana dengan semua data bermanfaat itu? Memanfaatkan analitik Instagram secara maksimal dapat meningkatkan pelaporan media sosial kamu.

Jika kamu secara rutin melacak dan melaporkan analitik Instagram, kamu dapat mengomunikasikan ROI pemasaran Instagram ke stakeholder, serta membuat keputusan berbasis data untuk mengoptimalkan strategi kamu.

Ada beberapa cara berbeda untuk menggunakan analitik media sosial guna menemukan wawasan bagi bisnismu.

Pastikan kamu mencapai KPI

Dasbor analitik Instagram memudahkanmu untuk menetapkan tujuan dan mengukur kemajuan. Audit metrik sendiri dan bandingkan performa dengan akun lain agar kamu memiliki target yang realistis. Visualisasi data yang bersih dan jelas membuat analisis performa mudah diakses anggota tim terkait.

Pandu upaya pembuatan kontenmu

Menggunakan alat analitik Instagram untuk melacak performa postingan akan mengungkap wawasan penting tentang di mana kamu sebaiknya fokus membuat konten. Jika kamu tahu apa yang disukai audiens dan apa yang tidak, kamu bisa mengatur anggaran, sumber daya, dan waktu lebih efisien.

Berinvestasi secara bijak pada iklan berbayar

Lanskap media sosial bisa berubah dengan cepat—terutama untuk iklan berbayar. Analitik audiens Instagram yang kuat dan data historis dari iklan serta postingan organik akan membantumu mengambil keputusan yang tepat.

Evaluasi pembaruan algoritma

Wajar jika kamu panik saat performa menurun, atau ada pengumuman pembaruan algoritma dari Instagram. Tapi tidak semua perubahan itu permanen.

Melacak performamu secara akurat dan rutin akan membantumu membedakan perubahan sementara dengan perubahan jangka panjang. Dengan begitu, kamu bisa selalu selangkah lebih maju dan mempertimbangkan kapan perlu mengubah strategi.

Alat Instagram Insights tidak memungkinkan kamu untuk mengekspor data analitik. Namun, dengan menggunakan alat analitik seperti Socialinsider, kamu dapat mengekspor data Instagram dalam berbagai format: CSV, PPT, PDF, XLS. Kamu juga dapat mengimpor data ke Google’s Looker Studio.

Di Socialinsider, juga ada opsi untuk menjadwalkan unduhan data, sehingga kamu dapat mengotomatisasi proses pelaporan Instagram. Kamu dapat dengan mudah menyesuaikan laporan analitik Instagram dengan menambahkan warna merek dan logo perusahaan.