The Global Brand Benchmark Directory

Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

Global Markets

6

Global Markets

Countries with comprehensive brand data

Total Industries

12

Total Industries

Industries analyzed across all markets

Total Brands

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Alat analytics social media dan analisis pesaing Socialinsider membantumu mengukur performa social media, lakukan audit, dan bandingkan performa.

Social Media Industry Benchmarks

Fokuslah membuat konten yang menarik untuk brand Travel. Tingkat engagement yang tinggi menunjukkan minat audiens yang kuat dan resonansi yang bagus.

Investasikan upayamu di TikTok untuk kategori FMCG seperti Beverages, Food, dan FMCG — Food. Kategori ini menunjukkan aktivitas tinggi dan potensi besar untuk reach viral.

Tingkatkan strategi konten edukasi di TikTok. Manfaatkan popularitasnya di antara brand Education untuk meningkatkan engagement.

Brand Global

Analisis dan lacak metrik Instagram kamu dengan mudah. Audit akunmu dan lakukan analisis pesaing Instagram memakai Socialinsider.

Brand Global

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Bantu kami perluas cakupan dengan menyarankan industri, negara, atau brand yang ingin kamu lihat disorot dalam laporan kami

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What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

Siap tingkatkan strategi social media kamu dengan insights real-time?

Dapatkan insights strategis, analisis performa social media di semua channel, bandingkan metrik dari berbagai periode, dan unduh laporan dalam hitungan detik.