Social Media Content Study

101,421,493 posts show how to write the best content on Facebook vs. Instagram vs. Twitter in 2020

How should you write your social media posts on each platform?

In this Socialinsider and Planable study, you’ll discover:

  • On which platform are brands more active
  • Which platform brings the highest engagement rate per post
  • What does the perfect post look like on Facebook, Instagram, and Twitter
  • How emojis influence engagement on each platform
  • Does asking questions in the caption work
  • What types of messages raise more interactions - promotions, giveaways, tutorials, DIYs, events, contests
  • How do Christmas posts perform

Find out key insights that can strengthen your Social Media campaign strategies!

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