Facebook Video Study 2020

Detailed Facebook video insights from over 10.5 million posts

You’ll learn:

  • Vertical, square or landscape? Discover what type of video generates higher engagement on Facebook
  • Learn what’s the ideal video length on Facebook and how brands are using live videos
  • Understand how to create the ideal Facebook video post
  • Complete your Facebook video content with data and discover what’s the Facebook video engagement rate for brands

Level up your video content strategy on Facebook in 2020!

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Facebook videos on the rise

Using video content effectively

Facebook videos have been slowly but surely gaining ground from 2014 until 2020, and there’s no sign of stopping⇣

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Facebook videos on the rise
Live videos vs recorded videos

Live videos vs recorded videos

The impact of live videos

Only 12% of videos are live, despite this type of content getting the most engagement. But that’s not to say that recorded videos don’t hold their own. Find out more⇣

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Read the full study

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