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Facebook Stats 2024 to level up your marketing game

Facebook statistics for 2024, including metrics like engagement, views and usage

Facebook - Average engagement rate per post by post type (including Reels)

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Reels have the highest average engagement rate on Facebook in 2023.

The highest average engagement rate per post by post type is registered by Reels, with a value of 0.22%.

The lowest average engagement rate per post on Facebook is recorded for albums, indicating 0.124%. This chart can help you make predictions about the engagement of future content posted on Facebook, and the numbers show that users and brands should focus more on Reels. It seems that the influence of TikTok has reached Facebook too.

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Facebook - Engagement trend for Black Friday campaigns for the Retail industry

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When it comes to pop culture trends, the engagement rate for Black Friday campaigns for the Retail industry has dropped in 2023.

With Facebook trends statistics, we find out that in 2022, the engagement trend for Black Friday campaigns reached a new high in November, with an average of 0.12%. In 2023, the engagement rate started to increase from March, and in June 2023 it registered a value of 0.04%, displaying a growing tendency.

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Facebook - Engagement trend for Black Friday campaigns for the Travel industry

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For the Black Friday campaigns in the Travel industry, the engagement trend is decreasing.

Even if in 2022, the Black Friday campaigns for the Travel industry reached the highest high in August, indicating an engagement rate of 0.30%, in 2023, everything changed.

This Facebook statistic shows that the engagement trend for Black Friday campaigns in the Travel industry has recorded a drop, then a booming increase in Spring and in June 2023, the value was close to 0.

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Facebook - Engagement trend for Christmas campaigns for the Media house industry

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Facebook trends statistics show that for Christmas campaigns in the Media house industry, the engagement trend is increasing.

After a lot of ups and downs, the engagement trend for Christmas campaigns for the Media house industry is now increasing, recording in June 2023 a value of 0.06%.

Its highest high was recorded in December 2022, with an engagement rate of 0.3%.

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Facebook - Engagement trend for Fashion Week campaigns for the Magazines & Journals industry

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When it comes to Fashion Week campaigns, the engagement trend for the Magazines & Journals industry is now increasing.

With Facebook statistics, we found out that in 2022, the highest values recorded for the average engagement rate per post for Fashion Week campaigns touched 0.3% in August.

After recording a huge decrease, now the values of engagement for this pop culture event seem to increase, indicating 0.11% engagement rate in June 2023.

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Facebook - Engagement trend for Christmas campaigns for the Home & Living industry

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When it comes to Christmas campaigns for the Home & Living sector, the engagement rate is on a downward slope.

In 2022, the engagement rate for Christmas campaigns in the Home & Living sector reached the highest value in December, indicating 0.25%.

With the data gathered with Facebook statistics, we find out that in 2023, the value of the engagement rate was even higher between January 2023 and February 2023, indicating 0.4% for Christmas campaigns for the Home & Living sector.

Since February 2023, the engagement trend was rapidly decreasing, and in June 2023 it measured 0.02%.

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Facebook - Engagement trend for Mother's Day campaigns for the E-commerce industry

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For Mother’s Day campaigns, Facebook trends statistics underline that the engagement trend for the E-commerce industry is growing.

In 2022, the engagement rate for Mother’s Day campaign for the E-commerce industry recorded the highest value in January 2022, with 0.1%, and then it slowly dropped until the end of 2022.

In January 2023, the value of the engagement rate for Mother’s Day campaigns started to increase and in May 2023 it reached 0.12%.

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Facebook - Engagement trend for Valentine's Day campaigns for the E-commerce industry

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When it comes to Mother’s Day campaigns in the E-commerce sector, the engagement rate per post has varied a lot in the last year and a half.

Facebook trends statistics show that in 2022, the engagement trend for Mother’s Day campaign for the E-commerce sector reached the highest high in January 2022, with 0.01%.

After it went down for a few months, the engagement rate for this pop culture event increased, reaching 0.06% in February 2023. After that moment, the engagement trend significantly dropped to 0.01% in June 2023.

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Facebook - Average engagement rate per post by post type

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Statuses have the highest average engagement rate on Facebook in 2022.

Even if videos increased in popularity, their performance still does not surpass the one of statuses. Not even image content.

This chart can help you make predictions about the engagement of future content posted on Facebook, and the numbers show that users and brands should focus more on statuses.

It seems that the influence of Twitter has reached on Facebook.

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Facebook - Engagement rate per post for Airline industry

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Reels perform best on Facebook in 2023, having the highest average engagement rate for the Airline industry.

The average engagement rate for status on Facebook, for the Airline industry is 0.16%. The average engagement rate for photos on Facebook for the Airline industry is 0.31%.

The average engagement rate for videos, the second least performing type of post for the Airline industry, registers 0.22%.

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Facebook - Engagement rate per post for Beauty industry

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Links perform best on Facebook in 2023, having the highest average engagement rate for the Beauty industry, with a value of 0.2%.

The average engagement rate for Reels on Facebook, for the Beauty industry is the lowest, showing 0.08%. The average engagement rate for albums, the type of post that registers the second lowest performance on Facebook for the Beauty industry is 0.09%.

The average engagement rate for photos, the second best performing type of post for the Beauty industry, registers 0.14%.

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Facebook - Engagement rate per post for Services industry

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Reels perform best on Facebook in 2023, having the highest average engagement rate for the Services industry, with 0.3%.

The average engagement rate for photos on Facebook, for the Services industry is 0.185%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Services industry is 0.08%.

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Facebook - Engagement rate per post for Retail industry

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Statuses perform best on Facebook in 2023, having the highest average engagement rate for the Retail industry.

The average engagement rate for statuses on Facebook, for the Retail industry is 0.25%. The average engagement rate for videos, the type of post that registers the lowest performance on Facebook for the Retail industry is 0.11%.

The average engagement rate for photos, the second best performing type of post for the Retail industry, registers 0.19%.

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Facebook - Engagement rate per post for Telecom industry

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Albums perform best on Facebook in 2023, having the highest average engagement rate for the Telecom industry.

The average engagement rate for albums on Facebook, for the Telecom industry is 1.21%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Telecom industry is 0.16%.

The average engagement rate for videos, the second best performing type of post for the Telecom industry, registers 0.31%.

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Facebook - Engagement rate per post for Education industry

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Albums perform best on Facebook in 2023, having the highest average engagement rate for the Education industry.

The average engagement rate for albums on Facebook, for the Education industry is 0.2%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Education industry is 0.11%.

The average engagement rate for Reels, the second best performing type of post for the Education industry, registers 0.17%.

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Facebook - Engagement rate per post for Beverages industry

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Links perform best on Facebook in 2023, having the highest average engagement rate for the Beverages industry.

The average engagement rate for photos on Facebook, for the Beverages industry is 0.38%. The average engagement rate for statuses, the type of post that registers the lowest performance on Facebook for the Beverages industry is 0.09%.

The average engagement rate for Reels, the second least performing type of post for the Beverages industry, registers 0.13%.

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Facebook - Engagement rate per post for Magazines & journals industry

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Photos perform best on Facebook in 2023, having the highest average engagement rate for the Magazines & journals industry.

The average engagement rate for videos on Facebook, for the Magazines & journals industry is 0.23%. The average engagement rate for links, the type of post that registers the lowest performance on Facebook for the Magazines & journals industry is 0.07%.

The average engagement rate for status, the second least performing type of post for the Magazines & journals industry, registers 0.08%.

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Facebook - Engagement rate per post for Travel industry

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Photos perform best on Facebook in 2023, having the highest average engagement rate for the Travel industry.

The average engagement rate for videos on Facebook, for the Travel industry is 0.26%. The average engagement rate for links, the type of post that registers the lowest performance on Facebook for the Travel industry is 0.16%.

The average engagement rate for Reels, the second least performing type of post for the Travel industry, registers 0.17%.

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Facebook - Engagement rate per post for FMCG Food industry

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Links perform best on Facebook in 2023, having the highest average engagement rate for the FMCG Food industry.

The average engagement rate for photos on Facebook, for the FMCG Food industry is 0.48%. The average engagement rate for Reels, the type of post that registers the lowest performance on Facebook for the FMCG Food industry is 0.15%.

The average engagement rate for albums, the second least performing type of post for the FMCG Food industry, registers 0.23%.

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Facebook - Engagement rate per post for Healthcare industry

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Photos perform best on Facebook in 2023, having the highest average engagement rate for the Healthcare industry.

The average engagement rate for photos on Facebook, for the Healthcare industry is 0.4%. The average engagement rate for videos, the type of post that registers the lowest performance on Facebook for the Healthcare industry is 0.13%.

The average engagement rate for status, the second least performing type of post for the Healthcare industry, registers 0.14%.

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Facebook - Engagement rate per post for Fashion industry

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Links perform best on Facebook in 2023, having the highest average engagement rate for the Fashion industry.

The average engagement rate for links on Facebook, for the Fashion industry is 0.4%. The average engagement rate for albums, the type of post that registers the lowest performance on Facebook for the Fashion industry is 0.05%.

The average engagement rate for status, the second least performing type of post for the Fashion industry, registers 0.07%.

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Facebook - Engagement rate per post for Automotive industry

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Photos perform best on Facebook in 2023, having the highest average engagement rate for the Automotive industry.

The average engagement rate for photos on Facebook, for the Automotive industry is 0.4%. The average engagement rate for status, the type of post that registers the lowest performance on Facebook for the Automotive industry is 0.12%.

The average engagement rate for videos, the second least performing type of post for the Automotive industry, registers 0.26%.

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Facebook - Engagement rate per post for E-commerce industry

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Videos perform best on Facebook in 2023, having the highest average engagement rate for the E-commerce industry.

The average engagement rate for videos on Facebook, for the E-commerce industry is 0.8%. The average engagement rate for albums, the type of post that registers the lowest performance on Facebook for the E-commerce industry is 0.04%.

The average engagement rate for links, the second least performing type of post for the E-commerce industry, registers 0.06%.

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Facebook - Average engagement rate per post for top industries in UAE

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The average engagement rate per post for all industries in UAE in 2023 varies from the Automotive industry to the E-commerce industry.

The highest value for the average engagement rate per post was recorded in 2023 for the Automotive industry, with 0.81%.

The lowest value for this metric on Facebook was 0.001% for the E-commerce industry.

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Facebook - Ad spent by ad placement

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Depending on the placement of the ad, the Facebook ad spent differs. The highest price is paid for Facebook ads placed in Stories.

Facebook ads that appear in Stories are the most expensive. Social media managers and brands spend around 45 USD for an ad.

The lowest amount paid for Facebook ads is for those placed in the right hand column, with an cost of 3 USD.

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Facebook - Video format engagement by number of followers

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Depending on the profile size and format used for video content, the average engagement rate per post can differ on Facebook.

The highest average engagement rate on Facebook is for Square videos for profiles with a follower count between 0-5,000, reaching 2.1%.

The lowest average engagement rate on Facebook is registered for Landscape videos for profiles with a follower count of 100,000 or bigger, reaching 0.19%.

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Facebook - Post types popularity across top industries

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Different types of Facebook posts are popular for different industries. Let’s see which type of post on Facebook is more popular.

Here you can see the popularity of Facebook types of posts for 20 industries. The most popular type of Facebook post is photo across all industries.

The least popular type of post on Facebook, for all industries, is represented by Reels. Videos and albums seem to be competing for a spot as the second most popular type of post for most industries.

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Facebook - Average CTR on ad placement

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Depending on the placements of ads on Facebook, the CTR can have different values.

The highest average CTR on Facebook is for the ads that appear in feed, with a value of 5.2%. The lowest average CTR on Facebook is for the ads displayed on the right hand column, reaching 0.01%.

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Facebook - Link clicks per post type by number of followers

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The average link clicks rate per post type differs depending on your number of followers.

There are 5 types of posts on Facebook, like video, album, link, photo and status. The average link clicks is the highest for links, for profiles with a follower count between 0 - 5,000.

The lowest link clicks rate per post is registered for photos, for Facebook profiles with a follower count of 100,000 or bigger.

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Facebook - Median reach across top industries

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The Facebook median reach in 2023 was the highest for the Arts & crafts industry.

In this chart, the median reach on Facebook across all industries reached its high for the Arts & crafts industry, with a value of 5.5.

The lowest value for the median reach on Facebook in 2023 is for the Magazines & journals industry, reaching 0.9.

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Facebook - Average share rate across top industries

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The average share rate on Facebook across all industries reached its highest for the Arts & crafts industry in 2023.

The highest average share rate on Facebook topped for the Arts & crafts industry, with a value of 0.04%. The lowest average share rate on Facebook is registered for the Jewelry industry, indicating 0.005%.

The second highest average share rate on Facebook is for the Travel industry, reaching 0.028%.

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Facebook - Average impression rate across top industries

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The average impression rate on Facebook across all industries is the highest for the Arts and crafts industry.

The highest average impression rate on Facebook across all industries is 5.7% for the Arts and crafts industry.

The lowest average impression rate on Facebook across all industries is 0.9% for the Magazines & journals industry.

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Facebook - Average reach rate for the Automotive industry

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The average reach rate on Facebook for the Automotive sector is 4.8%.

The highest value registered in 2022 for the average reach rate on Facebook for the Automotive industry was in May, with a high of 4.8%.

The lowest average reach rate on Facebook for the same industry in 2022 was in September, indicating 2.8%.

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Facebook - Average share rate by followers for the Arts & Crafts industry

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The average share rate on Facebook for the Arts & crafts industry in 2022 is 0.025%.

Even if the average share rate for the Arts & crafts sector is pretty low compared to other industries, the highest high was reached in June, with a value of 0.025%.

The lowest average share rate for the Arts & crafts sector was registered in August, hitting 0.013%.

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Facebook - Average reach rate for the Beauty industry

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The average reach rate on Facebook for the Beauty sector reached a high of 3.4%.

The lowest average rate for the Beauty industry on Facebook in 2022 was recorded in August, indicating 2.4%.

However, most of the year, the reach rate was close to the highest high for this industry, namely 3.4%.

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Facebook - Average reach rate for the Home & Living industry

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For the Home & living sector, the average reach rate on Facebook has varied a lot from quarter to quarter.

On Facebook, the average reach rate for the Home & living sector has attained the highest value in July, with 4.3%.

The lowest value registered for the average reach rate was in November 2022, when it dropped to 2.9%.

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Facebook - Average reach rate for the Beverages industry

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For the Beverages industry, the average reach rate on Facebook has significantly increased towards the end of 2022.

Even if it started pretty low in January, the average reach rate for the Beverages sector increased to 6% in December 2022.

The lowest low recorded for the Beverages industry in terms of the average reach rate is in June 2022, with 3.1%.

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Facebook - Average reach rate for the Fashion industry

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The average reach rate on Facebook for the Fashion industry in 2022 has started high and ended the year at a lower value.

The highest high for the average reach rate for the Fashion sector is in February 2022, with 2%.

The lowest value for the Fashion industry’s reach rate appears to be May, with an average of 1.25%.

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Facebook - Average share rate by followers for the Home & Living industry

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The average share rate, calculated by followers, for the Home & living industry on Facebook reached its highest at the beginning and at the end of 2022.

The lowest value registered for the share rate by followers, on average, on Facebook was in August, indicating 0.012%.

For this sector, the highest average share rate by followers was recorded in February 2022, with a value of 0.016%.

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Facebook - Average share rate by followers for the Travel industry

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The Travel industry registered a higher average share rate by followers on Facebook at the beginning of 2022, compared to the end of the year.

Even if the average share rate by followers on Facebook for the Travel industry looked promising at the beginning of 2022, towards the end, it dropped significantly.

The highest high was registered in January 2022, of 0.030%, while the lowest value is in December 2022, indicating a drop by 0.014%.

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Facebook - Average share rate by followers for the Magazines & Journals industry

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On Facebook, for the Magazines & journals sector, the average share rate by followers was pretty constant throughout the entire year of 2022.

The highest value recorded for the average share rate by followers for the Magazines & journals sector was in August, indicating 0.012%.

The lowest low for the Magazines & journals sector’s average share rate was registered in April, with a value of 0.0071%.

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Facebook - Average share rate by followers for the Airlines industry

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For the Airlines industry, the average share rate by followers on Facebook has varied its trajectory like a rollercoaster during 2022.

The average share rate by followers for the Airlines industry on Facebook has indicated the highest value in June, of 0.025%.

The lowest low for the average share rate on Facebook for the Airlines industry was of 0.011%, recorded in October.

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Facebook - Average share rate by followers for the Jewelry industry

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The average share rate by followers for the Jewelry industry has varied a lot on Facebook in 2022.

If the highest high for the average share rate by followers for the Jewelry sector is 0.012%, when it comes to the lowest value, it was registered in December 2022, indicating 0.003%.

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Facebook - Share rate by followers for the Media house industry

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For the Media house sector, the share rate by followers on Facebook has not varied much throughout the entire year.

The share rate by followers for the Media brands industry reached the highest value in September 2022, with 0.01%.

The lowest value for the share rate by followers for the Media sector on Facebook was in October, indicating 0.007%.

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Facebook - Average share rate by followers for the Automotive industry

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When it comes to the Automotive industry, the average share rate by followers on Facebook has ended the year on a downward slope.

For the Automotive industry, the average share rate by followers reached its highest in May 2022, with a value of 0.031%.

The lowest value attained by the average share rate by followers for the Automotive industry was registered in December, indicating 0.013%.

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Facebook - Average share rate by followers for the Beauty industry

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In 2022, the Beauty industry recorded an average share rate by followers on Facebook that remained pretty steady throughout the year.

For the Beauty sector, the highest average share rate on Facebook was registered in November 2022, with a value of 0.014%.

The lowest value that the average share rate for the Beauty sector reached was in August, indicating 0.011%.

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Facebook - Share rate by followers for the Beverages industry

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The Beverage industry has a growing share rate by followers on Facebook.

If at the beginning of 2022, the brands in this industry started low, with a share rate of 0.014% in June, the year ended on a higher note for them, reaching 0.025% in December.

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Facebook - Average share rate by followers for the Fashion industry

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For the Fashion industry, the Facebook average share rate by followers has varied throughout the entire year of 2022.

The average share rate by followers on Facebook for the Fashion sector reached its highest value in 2022 in February, with a value of 0.008%.

The lowest value registered for the average share rate by followers for the Fashion industry was in November, indicating 0.0048%.

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Facebook - Average share rate by followers for the FMCG Food industry

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For the FMCG Food sector, the average share rate by followers on Facebook has remained quite steady throughout the year of 2022.

The highest average share rate for the brands in the FMCG Food industry was registered in December, with a value of 0.028%.

The lowest Facebook average share rate for the FMCG Food industry reached 0.019% in July.

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Facebook - Impression rate by followers for the Arts & Crafts industry

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The Facebook impression rate by followers for the Arts & crafts industry looks like a rollercoaster ride in 2022.

The Arts & crafts industry registered the highest impression rate by followers in November 2022, with a value of 6%.

The lowest value for the impression rate by followers for the brands in the Arts & crafts sector was in March, indicating 2.2%.

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Facebook - Impression rate by followers for the Airlines industry

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The impression rate by followers on Facebook for the Airlines industry has started the year at a low level and, after all the ups and downs, the year ended at the same level.

For the brands in the Airlines industry, the impression rate by followers on Facebook reached its highest high in February, indicating 7%.

The lowest value registered for the Airlines sector in terms of impression rate by followers was in January, reaching a value of 2%.

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Facebook - Impression rate by followers for the Automotive industry

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The impression rate by followers on Facebook for the Automotive industry remained steady during the last quarter of 2022.

The year started off on a highest high for the Automotive industry in terms of impression rate by followers on Facebook, with a value of 6.6% in January.

During the last two quarters of the year, the values for the impression rate by followers have remained mainly steady, the lowest low being registered in September, with a value of 3%.

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Facebook - Impression rate by followers for the Beverages industry

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For the Beverages industry, the Facebook impression rate by followers has had an ascending evolution in 2022.

The lowest value recorded by the Beverages sector in terms of the impression rate by followers was 3%, registered in January.

The highest value for the impression rate for the brands in the Beverages sector was in December 2022, reaching 6%.

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Facebook - Impression rate by followers for the Beauty industry

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The impression rate on Facebook for the brands in the Beauty sector registered a slight decrease from the beginning of 2022.

For the Beauty sector, the lowest value registered for the impression rate by followers on Facebook in 2022 was in August, showing 2.5%.

The highest high registered for the brands in the Beauty sector, in terms of impression rate, reached 4% in March.

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Facebook - Impression rate by followers for the FMCG Food industry

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For the FMCG Food sector, the impression rate by followers had an ascending evolution in 2022.

The highest value for the Facebook impression rate for the FMCG Food sector was registered in December, reaching 6%.

When it comes to the lowest low, the impression rate for the FMCG Food brands reached 3.8% in June.

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Facebook - Impression rate by followers for the Travel industry

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For the brands in the Travel industry, the evolution of the impression rate has drastically varied throughout 2022.

The impression rate for the Travel industry reached the highest high in September, of about 40%.

The lowest value registered by the Facebook impression rate for the Travel sector was in December, indicating 4%.

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Facebook - Impression rate by followers for the Home & Living industry

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For the Home & living industry, the Facebook impression rate by followers remained steady through the last quarter of the year.

The lowest value for the Home & living sector’s impression rate was recorded in August, reaching 2.9%.

The impression rate’s highest high for the brands in the Home & living sector was in July, indicating 5.2%.

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Facebook - Impression rate by followers for the Jewelry industry

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In the Jewelry sector, the impression rate by followers on Facebook started off the year high, and it ended with lower values.

The Facebook impression rate by followers for the brands in the Jewerly industry registered the highest value in January, indicating 4.1%.

The lowest value for the Jewelry industry in terms of impression rate by followers was recorded in June, indicating 1.9%.

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Facebook - Impression rate by followers for the Fashion industry

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The impression rate by followers for the Fashion sector was constantly varying from quarter to quarter in 2022.

The highest value recorded by the brands in the Fashion industry for the impression rate was in March, indicating 2%.

The lowest value for the impression rate for the brands in the Fashion sector was recorded in May, indicating 1.4%.

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Facebook - Impression rate by followers for the Magazines & Journals industry

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The impression rate by followers on Facebook for the Magazines & journals industry has started low in 2022 and it continued to grow towards the end of the year.

For the Magazines & journals industry, the lowest value indicated for the impression rate was in January, with an average of 1%.

The highest value recorded for the impression rate for the Magazines & journals industry was in December, showing 1.6%.

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Facebook - Impression rate by followers for the Media industry

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For the brands in the Media sector, the impression rate by followers on Facebook has continuously varied through 2022.

The lowest value registered for the Media industry in 2022, when it comes to the impression rate on Facebook, was in February, indicating 0.8%.

When it comes to the highest value in the Media industry for the impression rate on Facebook, the chart shows 1.7% in December.

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Frequently Asked Questions about Facebook Statistics

1. How can Facebook statistics help digital marketers?

Digital marketers use Facebook statistics to measure their performance and to make predictions about future campaigns. These Facebook statistics packed with metrics data let digital marketers know what works and what doesn’t work for them.

We update our Facebook statistics quarterly to bring forth data that keeps our charts relevant.

Our Facebook statistics include charts about engagement, reach, impressions, demographics, ad spent, ctr, video metrics, engagement trends and many more will come.

Almost 90% of Facebook's daily active users come from outside the US/Canada. The largest population on Facebook is from India with almost 330 million users followed by 180 million from the U.S.

Facebook users are spread across the globe, with varying levels of engagement and user bases in different countries. India has the largest number of Facebook users with a staggering 448,100,000 users. Following closely is the United States with 258,400,000 users, and Indonesia with 188,000,000 users.

Globally, 56.4% of Facebook users are male compared to a 43.6% female user base. In the US, however, 77% of females use Facebook – compared to 61% of men.

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