The Global Brand Benchmark Directory

Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

Global Markets

6

Global Markets

Countries with comprehensive brand data

Total Industries

12

Total Industries

Industries analyzed across all markets

Total Brands

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Sociainsider’s social media analytics and competitors analysis tools allow you to measure social media performance, run audits, and compare performance.

Social Media Industry Benchmarks

Foca em criar conteúdo envolvente para marcas de viagens, pois a alta taxa de engajamento indica forte interesse e conexão do público.

Investe no TikTok para categorias de FMCG como Bebidas, Alimentos e FMCG — Food, que mostram alta atividade e potencial de alcance viral.

Aprimora estratégias de conteúdo educacional no TikTok. Aproveita sua popularidade entre marcas de Educação para aumentar o engajamento.

Marcas globais

Analisa e acompanha facilmente suas métricas do Instagram, faz auditorias e realiza análise de concorrentes no Instagram com o Socialinsider.

Marcas globais

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Ajuda-nos a expandir nossa cobertura sugerindo setores, países ou marcas que você gostaria de ver destacados em nossos relatórios completos.

Perguntas frequentes

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What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

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