The Global Brand Benchmark Directory

Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

Global Markets

6

Global Markets

Countries with comprehensive brand data

Total Industries

12

Total Industries

Industries analyzed across all markets

Total Brands

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Las herramientas de análisis de redes sociales y análisis competitivo de Sociainsider te permiten medir el rendimiento en redes sociales, realizar auditorías y comparar resultados.

Social Media Industry Benchmarks

Céntrate en crear contenido atractivo para marcas de Viajes, ya que su alta tasa de engagement indica un fuerte interés y resonancia en la audiencia.

Invierte en TikTok para categorías FMCG como Bebidas, Alimentos y FMCG — Alimentos, que muestran una actividad significativa y potencial de alcance viral.

Refuerza las estrategias de contenido educativo en TikTok, aprovechando su popularidad entre marcas de Educación para aumentar el engagement.

Marcas globales

Analiza y realiza un seguimiento fácil de tus métricas de Instagram, haz auditorías y ejecuta análisis competitivo de Instagram con Socialinsider.

Marcas globales

Ayúdanos a mejorar nuestra cobertura

Ayúdanos a ampliar nuestra cobertura sugiriendo sectores, países o marcas que te gustaría ver destacadas en nuestros informes.

Preguntas frecuentes

¿Tienes una pregunta? Tenemos respuestas.

What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

¿Listo para mejorar tu estrategia de redes sociales con insights en tiempo real?

Obtén insights estratégicos, analiza el rendimiento en redes sociales de todos los canales, compara métricas de distintos periodos y descarga informes en segundos.