The Global Brand Benchmark Directory

Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

Global Markets

6

Global Markets

Countries with comprehensive brand data

Total Industries

12

Total Industries

Industries analyzed across all markets

Total Brands

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Gli strumenti di analytics social media e analisi competitor di Socialinsider ti permettono di misurare la performance sui social media, fare audit e confrontare i risultati.

Social Media Industry Benchmarks

Concentrati sulla creazione di contenuti avvincenti per i brand Travel, visto che il loro alto Engagement Rate indica un forte interesse e coinvolgimento del pubblico.

Investi su TikTok nelle categorie FMCG come Beverages, Food e FMCG — Food, che mostrano molta attività e potenziale per una reach virale.

Migliora le strategie di contenuti educational su TikTok. Sfrutta la sua popolarità tra i brand Education per aumentare l’engagement.

Brand globali

Analizza e monitora facilmente le tue metriche Instagram, effettua audit e analizza la concorrenza su Instagram con Socialinsider.

Brand globali

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What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

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