TikTok Engagement Benchmarks 2026
Data-backed insights from 2M videos across 214.507 TikTok profiles — so you know exactly where you stand.
What's inside the report?
A comprehensive look at what's driving performance on TikTok in 2026, broken down page size, and growth metric.
4.20% - TikTok Engagement Is Holding Strong
–23% - TikTok Views Decline Overall
+40% — Posting Frequency Increased Across All Account Sizes
–33% — Audience Growth Slows Across TikTok
TikTok Engagement Benchmarks Report
Baixe o relatório completo com mais de 40 páginas de dados, gráficos e análises de especialistas — totalmente grátis.
VOZES ESPECIALIZADAS
The report includes commentary from social media managers at Nestlé, MCoBeauty, Burgerism, and more
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Melody Doffman
Social Media Manager, Nestlé
The kind of content that is most likely to be shared on TikTok today is increasingly long-form content as part of an ongoing series. Much like how aud... Ler mais
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Malene Hold
Senior Manager Social & Content, MCoBeauty
Increasing frequency is really about finding the balance between visibility and value. There’s no point posting every day if the quality drops - audie... Ler mais
SH
Sophie Hill
Social Media Manager, Burgerism
Content has to be more strategic - thinking about hooks, storytelling and even SEO. And that’s where smaller accounts often struggle, as they’re eithe... Ler mais