無料TikTokエンゲージメント率計算ツール

A TikTok engagement rate calculator is a tool designed to measure the level of interaction and audience engagement with TikTok content. It calculates the percentage of engagement based on various metrics such as likes, comments, shares, videos, and views. This calculator provides TikTok marketers with valuable insights into the performance and effectiveness of their videos.

An Engagement Rate Calculator for TikTok is essential for several reasons, especially if you're a content creator, marketer, or business leveraging TikTok for growth. Here's why:

Measure content performance

• It quantifies how well your videos resonate with your audience.
• A higher engagement rate indicates that your content is impactful and aligns with your followers' preferences.

Evaluate audience interactions

• Engagement metrics (likes, comments, shares) show how actively your audience participates with your content.
• This helps identify whether your followers are passive viewers or active supporters.

Optimize TikTok strategy

• By analyzing engagement rates, you can determine what type of content works best.
• It helps refine your content strategy to focus on posts that drive the most interaction.

Attract brand partnerships

• Brands look for influencers with high engagement rates to ensure their campaigns reach an active audience.
• A strong engagement rate often matters more than follower count in influencer marketing.

Benchmarking

• Compare your performance with competitors or industry standards.
• Identify areas of improvement and stand out in your niche.

Understanding audience preferences

• Engagement rates reveal audience behaviors and interests, allowing you to cater content that builds loyalty and growth.

By using an engagement rate calculator, you gain a clearer understanding of your TikTok presence, empowering you to make data-driven decisions for personal branding, business growth, or creative improvement.

最新のTikTokエンゲージメントベンチマークによると、TikTokの平均エンゲージメント率は3.30%（視聴回数で計算）です。これを上回る場合、良いTikTokエンゲージメント率と見なされます。

一般的に、ソーシャルメディアベンチマークデータを定期的に確認し、ご自身の結果が平均より下か上か、またその差を把握することをおすすめします。

Calculating the TikTok engagement rate for an influencer is crucial for brands, marketers, and even influencers themselves. Here's why it matters:

Assess authenticity of the influencer

• A high engagement rate suggests that the influencer's followers are real, active, and genuinely interested in their content.
• It helps detect influencers with inflated follower counts due to bots or purchased followers.

Evaluate content effectiveness

• Engagement rate shows how well the influencer's audience interacts with their content.
• Higher interaction indicates that their posts are engaging and resonate with their audience.

Determine ROI for collaborations

• Engagement rate is a key indicator of how impactful an influencer will be for your brand.
• It ensures you're investing in influencers who can drive meaningful results, such as brand awareness, website visits, or sales.

Match influencers to campaign goals

• Influencers with high engagement are ideal for generating conversation and building community.
• Influencers with low engagement but high reach might be better suited for brand awareness campaigns.

Benchmark influencer performance

• Engagement rate helps compare influencers to industry averages or to others within the same niche.
• It provides a standardized way to identify the best influencers for your brand.

Optimize your marketing budget

• Choosing influencers with higher engagement ensures you get better value for your marketing spend.
• It prevents you from overspending on influencers with large, but passive, audiences.

Build brand trust and loyalty

• When influencers have highly engaged audiences, their endorsements feel more authentic.
• This trust transfers to your brand, increasing the likelihood of conversions.

Predict campaign success

• Engagement rates can predict how well an influencer's audience will respond to your campaign.
• It ensures alignment between the influencer's content style and your brand's message.

How Engagement Rate reflects an influencer's value

For influencers, engagement rate matters more than sheer follower numbers. It shows that their audience is paying attention, interacting, and valuing their content—key metrics for effective influencer marketing campaign

計算式について悩む必要はありません。TikTokのエンゲージメント計算は私たちにおまかせください。

TikTokエンゲージメント率を簡単に把握したいですか？Socialinsiderが自動で数値を計算します。 今の忙しい時代、計算に時間をかける余裕はありません。

TikTokのエンゲージメントをすぐに確認したい場合は、オンライン計算ツールを利用してください。瞬時に結果がわかります。

もし手動で計算したい場合は、以下の方法を参考にしてください。

まず、どのエンゲージメント率の計算式を使うか選びましょう。視聴回数（ビュー）重視か、フォロワー重視かで選択肢が異なります。

一般的なのは、ビュー別エンゲージメント率（ER）です。計算方法は以下の通りです:

1. 動画ごとの合計エンゲージメント（いいね、コメント、シェア）を合計します。
2. その数字を動画の合計数で割ります。
3. さらに結果を総視聴回数（ビュー）で割ります。
4. 100を掛けます。

これでTikTokエンゲージメント率の計算は完了です！