私たちのミッションは、革新的で使いやすく信頼性の高いツールを通じて、意思決定が求められる全てのマーケティングチームにエンタープライズレベルのデータを提供することです。

私たちの最重要価値観:個人としてもチームとしても。
常に好奇心を持ち、新しいことに挑戦し、その過程で学びます。時には最初に失敗することもありますが、それで大丈夫です。大切なのは、個人としてもチームとしても常に成長し続けることです。

私たちは生まれつき好奇心旺盛です。
私たちは物事のやり方に疑問を持ち、「もっと良くできないか?」と常に考えます。答えがシンプルな時もあります。試行錯誤が必要な時もあります。どちらの場合も、より良い解決策を追求し続けます。

We like hard problems.
Instead of avoiding them, we break them down, ask questions, and look for smarter ways to solve them. Most of the time, the best solutions come from working together.

物事がうまくかみ合うと、最高の仕事が生まれます。
フローとは、目的・集中・コラボレーションが一体となる状態です。全員が仕事の理由を理解し、楽しんで取り組むときに生まれます。

たとえ簡単ではないときでも、正しいことを貫くよう努めています。
私たちは誠実であり、責任を持ち、特に困難な時でも自分たちの価値観を大切にします。

Socialinsider started as a side project
Before that, Razvan, Andrei, and I were working together at Bitdefender, a cybersecurity company. We weren't planning to start a startup. We just wanted to build something useful for marketers

Our first idea was a social listening tool.
It didn’t work.
But while working on it, we released a free tool based on the most used feature our product had so far. It was focused on social media analytics.
Something interesting happened.
People kept using that new product. More than anything else we had built.
So we paid attention.
Instead of trying to force our original idea to work, we decided to focus on the thing people actually wanted. That’s how Socialinsider was born.
A friend at a marketing agency told us, "This is exactly what I`ve been looking for." We almost didn`t believe her. Her agency became one of our first paying customers.
Then came the part nobody warns you about: we knew how to build software, but we knew nothing about running a startup.
No playbook, no investors, no safety net.
We had to figure out marketing, sales, and product from scratch — while still shipping.

We ran two campaigns, landed the third best result in AppSumo's history at the time, and for the first time, we had enough budget to keep going.
Every bootstrapped founder knows what that moment means.
We're not chasing hypergrowth. We never were.
We're building something we're proud of, with a team that shares our values, for the social media teams who depend on us every single day.
The story is still being written.
Adina Jipa
Co-founder @ Socialinsider
