TikTok Engagement Benchmarks 2026
Data-backed insights from 2M videos across 214.507 TikTok profiles — so you know exactly where you stand.
What's inside the report?
A comprehensive look at what's driving performance on TikTok in 2026, broken down page size, and growth metric.
4.20% - TikTok Engagement Is Holding Strong
–23% - TikTok Views Decline Overall
+40% — Posting Frequency Increased Across All Account Sizes
–33% — Audience Growth Slows Across TikTok
TikTok Engagement Benchmarks Report
Descarcă raportul complet cu peste 40 de pagini de date, grafice și analiză de la experți — complet gratuit.
VOCEA EXPERȚILOR
The report includes commentary from social media managers at Nestlé, MCoBeauty, Burgerism, and more
MD
Melody Doffman
Social Media Manager, Nestlé
The kind of content that is most likely to be shared on TikTok today is increasingly long-form content as part of an ongoing series. Much like how aud... Citește mai mult
MH
Malene Hold
Senior Manager Social & Content, MCoBeauty
Increasing frequency is really about finding the balance between visibility and value. There’s no point posting every day if the quality drops - audie... Citește mai mult
SH
Sophie Hill
Social Media Manager, Burgerism
Content has to be more strategic - thinking about hooks, storytelling and even SEO. And that’s where smaller accounts often struggle, as they’re eithe... Citește mai mult