The Global Brand Benchmark Directory

Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

Global Markets

6

Global Markets

Countries with comprehensive brand data

Total Industries

12

Total Industries

Industries analyzed across all markets

Total Brands

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Sociainsider’s social media analytics and competitors analysis tools allow you to measure social media performance, run audits, and compare performance.

Social Media Industry Benchmarks

トラベルブランド向けにエンゲージメントの高いコンテンツ作成に注力しましょう。エンゲージメント率が高いことは、オーディエンスの関心と共感が強いことを示しています。

飲料や食品、FMCG — フードなどのFMCGカテゴリにはTikTokへの投資をおすすめします。これらのカテゴリは活発な動きとバイラルリーチの可能性が高いです。

Enhance educational content strategies on TikTok, leveraging its popularity among Education brands to increase engagement.

グローバルブランド

SocialinsiderでInstagramメトリクスを簡単に分析・追跡し、監査やInstagram競合分析を行えます。

グローバルブランド

カバレッジ向上のためご協力をお願いします

包括的なレポートで取り上げてほしい業界、国、ブランドをご提案いただき、カバレッジ拡大にご協力ください。

よくあるご質問

ご質問がありますか?私たちが答えます。

What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

リアルタイムのインサイトでソーシャルメディア戦略を強化しませんか?

戦略的なインサイトを取得し、すべてのチャネルのソーシャルパフォーマンスを分析します。異なる期間のメトリクスを比較し、レポートを数秒でダウンロードできます。