無料YouTubeアナリティクス

A low YouTube click-through rate (CTR) is often the result of less captivating thumbnails, titles that don’t effectively convey value or grab attention, or a lack of alignment between your content and what your audience expects to see. To improve your CTR, it’s recommended to experiment with more visually engaging thumbnails, refine your titles for clarity and appeal, and ensure your video topics are relevant to your target viewers. Make sure your videos are accurately tagged and described to maximize discoverability, and consider where your videos are being surfaced, as competitive placement within search and suggested video feeds can significantly impact CTR.

As for what’s considered a good CTR, YouTube indicates that most channels average between 2% and 10%, but the ideal rate can vary depending on your niche, channel size, and content type.

YouTubeで平均視聴時間とセッション時間を増やすには、コンテンツを常にエンゲージメントの高いものに保ち、視聴者がより長く滞在し、より多く視聴するよう動画を構成することが重要です。

最初の数秒で視聴者を引きつけ、テンポよく進めて、長いイントロや関係のない話題を避けましょう。わかりやすいストーリーテリングやビジュアル要素、効果的な編集で最後まで視聴者の関心を維持してください。プレイリストの作成、エンドスクリーンの活用、他の動画やプレイリストに誘導するCTAを追加することで、さらにセッション時間を伸ばせます。

Socialinsiderでは、自社動画と競合のパフォーマンスを比較でき、トップコンテンツの傾向や視聴維持のための戦略を発見できます。これらのインサイトとYouTubeアナリティクスを組み合わせれば、注目を集めやすいフォーマットやトピックを特定でき、視聴時間とリテンション向上のために動画ストラテジーを最適化できます。

If your videos perform well with your subscribers but aren’t being recommended in ‘Suggested’ or ‘Browse’ feeds, the issue often relates to factors beyond just strong core audience engagement. YouTube’s recommendation system looks at signals such as high click-through rates and retention from new viewers, relevance to trending or related topics, watch history alignment, and consistent metadata (titles, descriptions, tags) that matches audience search intent. Videos that primarily appeal to subscribers but don’t resonate as strongly with broader audiences or new viewers may struggle to appear in these feeds.

To improve your chances, refine your video titles, thumbnails, and descriptions to appeal to both your core audience and broader interests. Review your video analytics to identify which videos attract non-subscribers and see what patterns set them apart. Incorporate relevant keywords and optimize your metadata for discoverability.

Socialinsider allows you to compare your videos’ performance and discoverability metrics with those of competitors. These insights help you pinpoint what successful channels are doing to expand their reach in YouTube’s recommended sections, enabling you to adapt your content and metadata strategies for better exposure in ‘Suggested’ and ‘Browse’ feeds.

To determine which YouTube videos contribute most to your subscriber growth or loss, start by using YouTube Analytics to review the number of subscribers gained and lost on each video. Look for patterns across video topics, formats, and publishing schedules that correlate with significant increases or decreases in your subscriber count.

With Socialinsider, you can also monitor follower growth trends over time. These insights help you identify which content types and strategies are most effective at driving subscriber growth and engagement, as well as quickly highlighting any videos that might be contributing to audience churn.