How To Get More Views On TikTok: 14 Effective Strategies

TikTok is everywhere. It's the driving force for many brands, and overlooking TikTok in 2024 can be a fatal mistake.

Brands entering the platform face the same question: how to get views on TikTok?

Views are among the most core metrics you can track on TikTok. They're fundamental for stable growth and a powerful, sustainable presence on the platform — and that's what we're after when it comes to TikTok marketing strategy.

In this article, I've gathered 14 ways to increase your views on TikTok and tips on how to get famous on TikTok

Let's dive in!

How To Get More Views On TikTok: 14 Effective Strategies

What is considered a 'view' on TikTok?
Why measure views on TikTok?
14 effective ways to get more views on TikTok
1. Understand your audience
2. Include an SEO strategy
3. Tap into TikTok Trends
4. Leverage relevant hashtags
5. Tag your location
6. Use trending sounds
7. Optimize posting times
8. Encourage commenting
9. Create binge-worthy content
10. Duet and stitch with other videos
11. Keep up with the challenges
12. Analyze and adapt
13. Create a lot of content
14. Cross-promote your TikTok
Bonus tip — Re-upload your videos

FAQ on how to get more views for your TikTok videos

What is considered a 'view' on TikTok?

That's right. Someone lands on your video — you get a view. And if someone loops it? That's another view!

It's instant, making every scroll past your video an opportunity to rack up numbers. This makes views not just metrics but milestones on your TikTok journey. This ease helps creators quickly assess the initial appeal of their content.

So, when you're flipping through TikTok and a video auto-plays, it's already getting more TikTok views, counting every glance.

Why measure views on TikTok?

Ok, I get it — this number seems relatively shallow at first glance, so why do views matter on TikTok?

Tracking views is more than a vanity metric. TikTok is all about virality. The platform favors video content that people love, and views are the easiest way to see if it's hitting the right crowd.

It's a bit of a chain reaction. The more views your video gets, the more people see your suggested content. Driving more views increases engagement — likes, shares, comments, follows, etc. The more engagement and views you get, the more TikTok pushes your content forward.

How to measure views on TikTok

Gaining a serious amount of views is your answer to how to get popular on TikTok. And such a metric should be measured and tracked — that's how we, social media people, roll.

Here are two ways to track TikTok views:

• You can use native TikTok analytics.

TikTok's built-in analytics tools allow you to track views over time, see viewer demographics, and determine when your audience is most active. This provides a solid base for making data-supported decisions.

• You can use TikTok analytics tools.

If you want to maximize your views and engagement on TikTok, consider using analytics software. Take Socialinsider, for example.

Besides tracking the number of views, shares, likes, and comments, Socialinsider helps you comprehensively analyze the best and worst-performing posts, benchmark your performance, and peek into what your competitors are doing to avoid content gaps.

14 effective ways to get more views on TikTok

#1. Understand your audience

Your audience comes before all sorts of trends, hashtags, and other tips on how to get more TikTok views.

Dive into data heads-first: from demographics like age ranges and locations to interests and pain points. What makes them tick? What do they love to see on their For You Page?

Craft content that resonates by aligning it with your audience's interests, challenges, and humor. For instance, if you're an SEO tool and your followers regularly work with content and blogs, throw in some useful how-tos and funny, relatable last-minute-hotfix jokes.

#2. Include an SEO strategy

SEO isn't just for websites - it's crucial for TikTok too. Integrating relevant keywords into your video's title, captions, descriptions, and hashtags can secure more views — because your content is easier to discover.

Identify trending keywords that align with your content and incorporate these keywords naturally into your video to boost your visibility in search results and on the For You page. If you’re using captions, add them natively through the TikTok app to help the algorithm “read” through your content more precisely.

Update your keywords regularly to keep pace with current trends and user interests, ensuring your content remains relevant and easy to find.

A new study by Adobe found that 64% of Gen-Z users heavily rely on searching within TikTok.

#3. Tap into TikTok Trends

Trends are a sure way to increase TikTok views. TikTok revolves around trending templates, dances, memes, and challenges, so arm up and explain to your higher-ups that shooting a dancing video is a strategic move 😉

However, make sure you're using trends that are related to your business and fit the tone of voice well. To gain more views, TikTok videos should feel authentic. Blindly jumping on every trend might backfire on your brand's image.

But a timely use of a meme or a template is a sure way to get views and likes. Check out how the TikTok royalty among brands Ryanair uses a trending template with Dwayne the Rock:

To stay on top of the TikTok trends, check the For You Page regularly and follow fellow creators and influential brands in your niche.

#4. Leverage relevant hashtags

TikTok relies heavily on hashtags to identify and categorize your content and serve it to the right audience. The platform also uses tags for different challenges and trends, helping you hop on the buzz.

Strategically using hashtags helps TikTok's massive user base find your videos and can also significantly amp up your views. But you've got to be savvy about it.

Use hashtags that resonate with your content and mix them with popular ones to maximize your reach and secure more views.

Here's how to identify your best hashtags:

• Keep an eye on the competition: see what hashtags are working for similar content.
• Start drafting your post and watch TikTok suggest popular hashtags as you type.
• Regularly scroll through the For You Page to spot what's trending.

#5. Tag your location

TikTok uses location to tailor user experience and suggest more relevant content. Adding a location to your video gives TikTok more information on how to categorize your content to reach the right audience.

Location pushes your video to people in the area, helping you boost views and reach a larger network of more relevant customers. This is especially useful if you're a geo-limited business.

#6. Use trending sounds

Incorporating popular music and sounds can also help your TikTok videos gain more views — for small profiles, a trendy song can increase engagement by 20%.

In the same way as trending templates and challenges, popular sounds create a viral bubble you can enter.

For instance, in this Duolingo is rocking the trending "I'm Batman" sound. All you need for a video like this is a popular sound and some mascot footage.

In 2024, Universal Music withdrew many popular songs from TikTok, making fewer hits available for trendy dance-offs. However, TikTok wouldn't be TikTok if it didn't turn into a meme, too.

#7. Optimize posting times

Timing your posts can influence how many viewers see your content. It's not the sole reason your content gets noticed or ignored, but posting when most of your audience is online and watching makes logical sense.

According to data from Sprout Social, the best time to post on TikTok is:

• Tuesdays and Fridays from 4 to 6 p.m.
• Wednesdays and Thursdays from 9 to 11 a.m. and 2 to 6 p.m.

But those are more of a general guideline.

Analyzing your TikTok analytics will reveal when your audience is most active. Experiment with different times and days to determine what works best for your specific followers.

#8. Encourage commenting

Engagement — especially comments — can turbocharge your visibility on TikTok. When your video cultivates a lot of comments, it signals to TikTok’s algorithm that it sparks conversation.

This is a crucial cue that can propel your videos to more For You pages.

Encouraging your audience to comment is about creating interactive, community-driven content. Prompt your viewers with questions, ask for their opinions, or challenge them to tag friends. Use clear CTAs and show your followers that you treat it as a dialogue, and they have a say in your conversation.

#9. Create binge-worthy content

Binging on content on TikTok is a real thing — people can spend up to almost 24 hours a month scrolling videos on the platform. Harness this feature by creating content that keeps your viewers glued to your account.

The hook is a vital part of your video. TikTok follows the three-second rule — if you don't hook your viewers in the first three seconds, they're gone. A good hook equals more retention, and more retention converts to views that are likely to come around and multiply by reposts.

Another way to jump on the binge-watching train is by shooting content in series. If you made a successful video that gained some traction, add a part 2 — as Grammarly did with their "What do your parents think you do for work VS. what you actually do."

#10. Duet and stitch with other videos

Duets allow you to engage with other TikTok users by adding your own video alongside another. Similarly, stitching will enable you to clip and integrate scenes from another user's video into your content.

This feature is a fantastic way to expand your reach, interact with peers or influencers, and tap into their audiences. Use this feature to add your comment or expand the storytelling line. Duets also work great for influencer campaigns or UGC pieces.

You can duet with other brands — like AldiUK and Ryanair did in their rival standout:

Or you can duet with user-generated pieces and other creators on TikTok like McDonald's did:

#11. Keep up with the challenges

Participating in TikTok challenges is a powerful way to gain exposure. Challenges are started by influencers, creators, or other brands and often go viral. They combine trending formats, popular sounds or songs, and a chain of mentions.

Whether it's a dance, lip-syncing, or a humorous sketch, a TikTok challenge can drive your views. Monitor the Discover page and trending hashtags to find challenges relevant to your brand.

Here's a fun example. Actor Adam Rose started his #alternativewoahchallenge. Besides involving many other TikTok users (and Jessica Alba, apparently), his dance caught Fortnite's attention.

Fortnite jumped on the challenge train and added Adam's emote to the game, resulting in a fun duet:

#12. Analyze and adapt

Analyze your TikTok performance to tweak your strategy accordingly. Analytics is your best friend when identifying your best and worst-performing pieces to help you form a sustainable strategy.

Socialinsider could be your secret weapon. This tool dives deep, giving you a richer, more nuanced look at your performance across platforms, and TikTok in particular.

With Socialinsider, you can decompose your social strategies, pinpointing what's working and what's not. Analyze your performance, fine-tune your approaches, and spot opportunities through competitor analysis tools and granular post-level data.

#13. Create a lot of content

It all comes down to creating content. A lot of content.

The more you create, the more chances you have of your content breaking through the clutter. With TikTok's own recommendation of posting 1-4 times a day, more content is the answer to how to boost TikTok views.

However, remember that quality is still more important than quantity. Aim for an ample number of posts only if you have the capacity to provide them on time and without compromising quality.

#14. Cross-promote your TikTok

Chances are, TikTok is not your only social media. According to the GWI report, about 81% of TiKTok users also use Instagram at least once a month, so there's a clear overlap in audiences.

You can use it to your advantage and pump your audience from one platform to another.

Share your TikTok content on other channels you own with a call-to-action to follow you on TikTok.

Bonus tip — Re-upload your videos

If your latest video performs significantly worse than others, it might be because you missed "the phase" with the algorithm.

Sometimes, you can hard-reboot the algorithm by deleting your underperforming video and uploading it again with a slightly different caption.

Warning: this trick does not improve the quality of your content or open secret passages to other people's FYPs. It probably won't boost your views from 200 to 20K, but if there's a glitch (say, 200 views in an hour instead of your usual 2000), re-uploading your content may help.

FAQ on how to get more views for your TikTok videos

How to increase views on TikTok after posting?

To boost views after your video is already up, consider a few strategic moves:

• Promote across platforms: Share your TikTok videos on your other social media accounts, such as Instagram, Twitter, and Facebook. This cross-platform promotion can drive your existing followers to view your TikTok content.
• Engage with your audience: Actively respond to comments and engage with viewers. This interaction can boost your video to being featured on more For You pages.
• Update your hashtags: Refresh your video's description and hashtags to align with changing trends. This can help your content get rediscovered.

How to get more views on TikTok Live?

Going live on TikTok can be incredibly effective for gaining views. This is how to get a lot of views on TikTok Live:

• Schedule your live sessions: Planning a live Q&A or streaming a product launch? To build anticipation, announce your live streams in advance through TikTok posts and other social media platforms.
• Engage during Live: Ask for viewer input, answer questions in real-time, and encourage viewers to share the live session. This can lead to more engagement and views as the session goes on.
• Collaborate with other TikTokers: Hosting a live session with another TikToker, especially one with a different follower base, can significantly increase your visibility and, thus, grow your views.

How to get more views on TikTok for free?

Being built on virality, TikTok is an excellent tool for organic discovery. Here are several tips for getting more views on TikTok organically:

• Use trends: Incorporate trending sounds, memes, challenges, and hashtags into your content. TikTok's algorithm favors trending elements, which can help increase your video's reach.
• Create shareable content: Your content can be valuable, funny, relatable, or, ideally — all three together. Combine it with an excellent hook to ensure your viewers stay through the video and share it with their feed, driving more views.
• Post at peak times: Discover when your audience is most active by analyzing your TikTok analytics and post during these peak times to maximize exposure.
• Be authentic: A glossy picture can be fun if it looks effortless, but it's rarely so. Create genuine, quality content — for instance, invest in a microphone but skip the professional lighting.

Should you buy TikTok views?

It’s advisable not to buy TikTok views. Purchased views are often not from genuine users and can negatively impact your account's credibility.

TikTok's algorithm is designed to promote engagement from real users, and artificial views can diminish organic reach.

Which one is better: views or likes?

Both views and likes are important, but they serve different purposes. Views can indicate the reach of your content, while likes are a stronger indicator of engagement and audience interest.

Ideally, a healthy balance of both is best, as high engagement (likes, comments, shares) relative to views can boost your content's presence on the For You Page (FYP). This signals to TikTok that users are not only seeing your content but interacting with it positively.

And if you're wondering how to get more likes on TikTok, check out Socialinsider's engagement hacks.

How long does it take for a TikTok to get in FYP (For You Page)?

There's no set time for a TikTok video to hit the For You Page. It depends on many factors, including engagement rates, relevance to the viewer, and content quality.

Some videos may appear on the FYP shortly after posting if they quickly gain high engagement, while others might take longer or never appear, depending on their performance.

How long does it take to get more views on TikTok?

The time it takes to gain more views on TikTok can vary widely.

A video can gain traction within minutes if it hits the right notes with the algorithm and audience preferences, or it might accumulate views more slowly over time.

If you notice that your new video is underperforming massively, try deleting and re-uploading it with a slightly different caption. Sometimes, it helps to kickstart the algorithm.

However, the true secret sauce remains the same. Consistently posting quality content and engaging with your audience can contribute to your faster and more sustained view growth.

Why is my TikTok not getting views?

If your TikTok isn't getting views, it could be due to several reasons:

• Low engagement: TikTok prioritizes content with high user interaction. If your content lacks likes, comments, and shares, the platform will likely rank it lower. Aim for shareable and relatable content to make people want to interact with you.
• Algorithm changes: TikTok frequently updates its algorithm. Keeping up with these changes and adapting your content strategy accordingly can help you stay afloat.
• Poor hashtag use: Ineffective or overly saturated hashtags can limit your reach. Research and use relevant, trending hashtags to improve visibility.
• Content saturation: If your content blends in with everything else or isn't distinctive enough, it might not capture interest. Trends are repetitive, but try to add a twist to it to stand out!