What does the free TikTok audit check?

Enter any public TikTok handle to audit the account's last 30 days. You'll see engagement rate by views, average likes and comments, total and average engagement, posting frequency, and the top-performing videos.

How is the TikTok engagement rate calculated?

The tool calculates engagement rate by views. It adds up likes, comments, shares, and saves on videos from the last 30 days and measures them against the views those videos received. Views are used instead of followers because TikTok distributes content well beyond an account's followers, so follower-based rates understate performance.

Why don't the results match TikTok's native analytics?

TikTok's native analytics include private data only the account owner can see, such as watch time, traffic sources, and audience demographics. This audit uses public data over a fixed 30-day window, which is what lets you audit accounts you don't own.

Is it free? Do I need to sign up?

Yes, it's free, with no sign-up required.

What other free TikTok tools can I use?

To compare two accounts side by side, use the head-to-head TikTok comparison. If you only need the engagement rate, use the TikTok engagement rate calculator.

What does a full audit in Socialinsider add?

Historical data beyond 30 days, content pillar analysis, earned media vlaue, and exportable reports. Start a 14-day free trial.

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