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[Insider Insights S2E3] Social Media Manager @ Nestlé

Insider Insights Podcast


[Insider Insights S2E3] Social Media Manager @ Nestlé

For a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?

From what I have learned over the years, a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day.

Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.

Today you will meet Alexandra Reay - Global Social Media and Community Manager at Nestlé.

Listen to this podcast on:

The life of a social media manager

On this episode you'll learn:

  • How the pandemic changed the social media strategy for Nestlé?
  • What skills do you need to develop?
  • The most important campaigns on social media for Nestlé

What to listen for:

  • [0:00] Introduction
  • [5:38] Day-to-day schedule
  • [8:19] What skills do you need to develop for this career path
  • [11:15] How to handle negative reviews on social media
  • [13:05] Nestlé's social media strategy
  • [15:24] Steps behind a successful social media campaing
  • [20:00] Successful campaings on social media for Nestlé
  • [22:05] If you could teach me 3 things about social media management, what would you teach me?

Links to references:

Alexandra Reay on LinkedIn

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Maria Ganta

Maria Ganta

Online Marketing Expert @ Socialinsider

I'm a longtime fan of everything social; I love digging into data and showing brands how to use data to boost social media engagement. I can talk for hours about social media.