United States Sports Benchmarks
Discover social media benchmark reports for brands in United States Sports
Sports
6 Brands
Top Brands in Sports
Explore top-performing brands from Sports Across industries
Key Recommendations
Industry Performance Insights
Leverage TikTok's high engagement rate by creating short, viral video content focused on sports highlights, athlete collaborations, and challenges tailored to the US audience.
Optimize Instagram strategies with visually appealing videos and stories, utilizing sports-related themes and influencer partnerships to boost engagement.
Maintain a diverse content mix on YouTube with long-form videos, behind-the-scenes content, and athlete interviews to deepen audience connection and increase overall engagement.
Key Recommendations
Average Engagement Rate by Platform
Focus marketing efforts on TikTok, which has the highest engagement rate in the Sports industry in the US, particularly with video content.
Leverage Instagram's strong video engagement to develop creative campaigns that resonate well with sports audiences.
Consider increasing content on YouTube, although currently lower in engagement, to diversify media strategy and reach viewers on multiple platforms.
Key Recommendations
Top Content Types Across-Channels
Leverage TikTok's high engagement rate by creating short, viral video content focused on sports highlights, athlete collaborations, and challenges tailored to the US audience.
Optimize Instagram strategies with visually appealing videos and stories, utilizing sports-related themes and influencer partnerships to boost engagement.
Maintain a diverse content mix on YouTube with long-form videos, behind-the-scenes content, and athlete interviews to deepen audience connection and increase overall engagement.
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