United Kingdom Fashion & Apparel Benchmarks

Discover social media benchmark reports for brands in United Kingdom Fashion & Apparel

F

Fashion & Apparel

8 Brands

1.12%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
2.77Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Leverage TikTok's high engagement for fashion & apparel in the UK by creating trend-driven, short-form video content to maximize audience interaction.

Focus on developing captivating video campaigns for Instagram, which, despite lower engagement rates, can still effectively showcase fashion products and influence purchase behavior.

Continue utilizing YouTube for product showcase videos, tutorials, and fashion tips, as it remains a valuable platform for targeted content that can drive deeper consumer engagement.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate in the Fashion & Apparel industry within the UK, focusing on creating short, trend-driven videos to maximize reach and resonance.

Enhance presence on YouTube by developing engaging video content, as it remains a key platform despite lower engagement compared to TikTok.

Maintain active visual storytelling on Instagram using videos, while exploring new creative formats to boost engagement further in the UK market.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement for fashion & apparel in the UK by creating trend-driven, short-form video content to maximize audience interaction.

Focus on developing captivating video campaigns for Instagram, which, despite lower engagement rates, can still effectively showcase fashion products and influence purchase behavior.

Continue utilizing YouTube for product showcase videos, tutorials, and fashion tips, as it remains a valuable platform for targeted content that can drive deeper consumer engagement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
6.47
YouTube
Video
0.2
Instagram
Video
0.07
Facebook
Photo
0.05
Twitter
Text
0.02

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