United Kingdom Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in United Kingdom Beauty & Cosmetics
Beauty & Cosmetics
9 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
Focus on YouTube as the primary platform for Beauty & Cosmetics in the UK, given its significantly higher engagement rate of approximately 14.49%, especially with video content.
Explore TikTok and Instagram for potential growth, as they show some engagement, with TikTok at around 0.63% and Instagram at 0.27%, focusing on video formats to maximize appeal.
Be cautious with Facebook and Twitter, as their engagement rates are very low; consider reallocating resources from these platforms to those with higher potential for engagement in the industry.
Key Recommendations
Average Engagement Rate by Platform
Leverage YouTube for its significantly higher engagement rate in the Beauty & Cosmetics industry in the UK, focusing on video content to maximize reach and impact.
Enhance your presence on TikTok and Instagram with creative video content, as these platforms show potential for growth despite current lower engagement rates.
Prioritize visual and video content strategies on Facebook and Twitter to gradually increase engagement in these networks.
Key Recommendations
Top Content Types Across-Channels
Focus on YouTube as the primary platform for Beauty & Cosmetics in the UK, given its significantly higher engagement rate of approximately 14.49%, especially with video content.
Explore TikTok and Instagram for potential growth, as they show some engagement, with TikTok at around 0.63% and Instagram at 0.27%, focusing on video formats to maximize appeal.
Be cautious with Facebook and Twitter, as their engagement rates are very low; consider reallocating resources from these platforms to those with higher potential for engagement in the industry.
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