Spain Retail Benchmarks

Discover social media benchmark reports for brands in Spain Retail

R

Retail

6 Brands

0.36%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
2.52Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Leverage TikTok's high engagement (1.70%) to create short-form video content that resonates with Spanish retail consumers.

Focus on video content across Instagram and YouTube, as they show significant engagement levels, to increase brand visibility in the retail market.

Consider reducing investment in Facebook and Twitter, where engagement rates are relatively low, and reallocating resources to platforms with higher performance to maximize ROI.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for retail marketing in Spain, as it shows the highest engagement rate (1.70%), especially with video content, to maximize audience interaction.

Leverage Instagram's video content to reach engaged users, capitalizing on its strong visual platform for retail campaigns.

Consider testing and gradually investing in Facebook and Twitter, where engagement rates are lower, to identify potential niche opportunities or creative strategies that can improve performance.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement (1.70%) to create short-form video content that resonates with Spanish retail consumers.

Focus on video content across Instagram and YouTube, as they show significant engagement levels, to increase brand visibility in the retail market.

Consider reducing investment in Facebook and Twitter, where engagement rates are relatively low, and reallocating resources to platforms with higher performance to maximize ROI.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.7
YouTube
Video
0.35
Instagram
Video
0.29
Facebook
Photo
0.07
Twitter
Text
0.04

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