Spain FMCG — Food Benchmarks

Discover social media benchmark reports for brands in Spain FMCG — Food

F

FMCG — Food

8 Brands

0.71%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
0.92Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Leverage TikTok's high engagement rate by creating short, viral videos focused on FMCG food products tailored to Spanish consumers.

Optimize content strategy on Instagram and YouTube with engaging video content to capitalize on their current engagement levels, especially for visual storytelling.

Consider reinforcing Facebook and Twitter efforts with tailored content formats, such as photos and text, to boost reach within the FMCG Food sector in Spain.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for FMCG Food marketing in Spain, as it has the highest engagement rate (4.65%), especially through video content.

Leverage Instagram for visual storytelling and video content to reach a broader audience, given its relatively strong engagement compared to Facebook and Twitter.

Experiment with diverse content formats on TikTok and Instagram to maximize engagement, particularly short videos that resonate with the audience in the FMCG Food sector.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate by creating short, viral videos focused on FMCG food products tailored to Spanish consumers.

Optimize content strategy on Instagram and YouTube with engaging video content to capitalize on their current engagement levels, especially for visual storytelling.

Consider reinforcing Facebook and Twitter efforts with tailored content formats, such as photos and text, to boost reach within the FMCG Food sector in Spain.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.65
Instagram
Video
0.75
YouTube
Video
0.5
Facebook
Photo
0.19
Twitter
Text
0.18

Ready to improve your social media strategy with real-time insights

Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.