# Socialinsider > Socialinsider is a social media analytics and competitive intelligence platform that helps marketing teams, agencies, and brands track performance, benchmark against competitors, and generate reports across all major social networks. Socialinsider aggregates data from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, and YouTube into a single dashboard. It covers content analytics, competitor benchmarking, social media reporting, and AI-powered insights. The platform is used by agencies, enterprise brands, and in-house marketing teams. ## Core Product - [Home](https://socialinsider.io): Main landing page — overview of the Socialinsider platform. - [Product](https://socialinsider.io/product): Full product overview — features, dashboard, and capabilities. - [Social Media Analytics](https://socialinsider.io/social-media-analytics): Unified analytics dashboard for all social channels — engagement, reach, follower growth, posting frequency, and content performance. - [Social Media Competitor Analysis](https://socialinsider.io/social-media-competitor-analysis): Track and benchmark any public brand's social performance against your own. - [Social Media Reporting Tools](https://socialinsider.io/social-media-reporting-tools): Automated, white-label PDF and live report generation for clients and stakeholders. - [Social Media Content Analysis](https://socialinsider.io/social-media-content-analysis): Analyse post types, formats, topics, and timing to understand what content drives results. - [Social Video Analytics](https://socialinsider.io/social-video-analytics): Video-specific metrics including views, watch time, and engagement for social video content. - [Social Media API](https://socialinsider.io/social-media-api): Developer API for programmatic access to social media data and analytics. - [Socialinsider AI](https://socialinsider.io/socialinsider-ai): AI-powered features for automated insights, content recommendations, and performance summaries. - [Integrations](https://socialinsider.io/socialinsider-works-great-with): Tools and platforms that Socialinsider integrates with. ## Platform-Specific Analytics - [Instagram Analytics](https://socialinsider.io/instagram-analytics): Reach, impressions, stories, reels, and follower analytics for Instagram. - [Facebook Analytics](https://socialinsider.io/facebook-analytics): Page performance, post reach, and audience analytics for Facebook. - [TikTok Analytics](https://socialinsider.io/tiktok-analytics): Views, engagement rate, and content performance analytics for TikTok. - [LinkedIn Analytics](https://socialinsider.io/linkedin-analytics): Post impressions, follower demographics, and engagement for LinkedIn company pages. - [Twitter / X Analytics](https://socialinsider.io/twitter-analytics): Tweet performance, engagement, and audience growth for Twitter/X. - [YouTube Analytics](https://socialinsider.io/youtube-analytics): Video views, watch time, subscribers, and channel benchmarks for YouTube. ## Free Tools - [Free Tools Hub](https://socialinsider.io/free-tools): Overview of all free social media tools. - [Social Media Analysis Tools](https://socialinsider.io/free-tools/social-media-analysis-tools): Free analysis tools for Instagram, Facebook, TikTok, and YouTube. - [Instagram Analytics (free)](https://socialinsider.io/free-tools/social-media-analysis-tools/instagram-social-media-analytics) - [Instagram Engagement Calculator](https://socialinsider.io/free-tools/social-media-analysis-tools/instagram-engagement-calculator) - [Instagram Comparison](https://socialinsider.io/free-tools/social-media-analysis-tools/instagram-comparison) - [Facebook Analytics (free)](https://socialinsider.io/free-tools/social-media-analysis-tools/facebook-social-media-analytics) - [Facebook Engagement Calculator](https://socialinsider.io/free-tools/social-media-analysis-tools/facebook-engagement-calculator) - [Facebook Comparison](https://socialinsider.io/free-tools/social-media-analysis-tools/facebook-comparison) - [TikTok Engagement Calculator](https://socialinsider.io/free-tools/social-media-analysis-tools/tiktok-engagement-calculator) - [TikTok Comparison](https://socialinsider.io/free-tools/social-media-analysis-tools/tiktok-comparison) - [YouTube Analytics (free)](https://socialinsider.io/free-tools/social-media-analysis-tools/youtube-social-media-analytics) - [YouTube Engagement Calculator](https://socialinsider.io/free-tools/social-media-analysis-tools/youtube-engagement-calculator) - [YouTube Comparison](https://socialinsider.io/free-tools/social-media-analysis-tools/youtube-comparison) - [Social Media Reporting Tools (free)](https://socialinsider.io/free-tools/social-media-reporting-tools): Free audit and organic value calculators. - [Instagram Audit](https://socialinsider.io/free-tools/social-media-reporting-tools/instagram-audit) - [Instagram Organic Value Calculator](https://socialinsider.io/free-tools/social-media-reporting-tools/instagram-organic-value-calculator) - [Facebook Audit](https://socialinsider.io/free-tools/social-media-reporting-tools/facebook-audit) - [Facebook Organic Value Calculator](https://socialinsider.io/free-tools/social-media-reporting-tools/facebook-organic-value-calculator) - [TikTok Audit](https://socialinsider.io/free-tools/social-media-reporting-tools/tiktok-audit) - [TikTok Organic Value Calculator](https://socialinsider.io/free-tools/social-media-reporting-tools/tiktok-organic-value-calculator) - [YouTube Audit](https://socialinsider.io/free-tools/social-media-reporting-tools/youtube-audit) - [YouTube Organic Value Calculator](https://socialinsider.io/free-tools/social-media-reporting-tools/youtube-organic-value-calculator) ## Benchmarks & Research - [Social Media Benchmarks](https://socialinsider.io/social-media-benchmarks): Industry benchmark reports covering engagement rates, posting frequency, and reach by sector. - [Facebook Benchmarks](https://socialinsider.io/social-media-benchmarks/facebook) - [Instagram Benchmarks](https://socialinsider.io/social-media-benchmarks/instagram) - [Instagram Engagement Report](https://socialinsider.io/social-media-benchmarks/instagram-engagement-report) - [Instagram Stories Benchmarks](https://socialinsider.io/social-media-benchmarks/instagram-stories-benchmarks) - [LinkedIn Benchmarks](https://socialinsider.io/social-media-benchmarks/linkedin) - [TikTok Benchmarks](https://socialinsider.io/social-media-benchmarks/tiktok) - [Social Media Content Trends](https://socialinsider.io/social-media-benchmarks/social-media-content-trends) - [Social Media Video Statistics](https://socialinsider.io/social-media-benchmarks/social-media-video-statistics) - [Reports](https://socialinsider.io/reports): Data-driven social media research reports and studies. - [Blog](https://socialinsider.io/blog): Articles, guides, and best practices on social media marketing, analytics, and strategy. ## Customer Success - [Customers](https://socialinsider.io/customers): Overview of agencies and brands using Socialinsider. - [Reviews](https://socialinsider.io/reviews): Customer reviews and testimonials. ## Community & Events - [Live Sessions](https://socialinsider.io/livesessions): Webinars and live educational sessions. - [Podcast — The Life of a Social Media Manager](https://socialinsider.io/the-life-of-a-social-media-manager-podcast): Podcast episodes about life and work as a social media manager. ## Company - [About](https://socialinsider.io/about): Company background, mission, and story. - [Team](https://socialinsider.io/team): The people behind Socialinsider. - [Pricing](https://socialinsider.io/pricing): Subscription plans for individuals, agencies, and enterprise teams. - [Book a Demo](https://socialinsider.io/book-demo): Schedule a personalised product walkthrough. - [Contact](https://socialinsider.io/contact): Get in touch with the Socialinsider team.