FREE Head-to-Head Facebook Comparison

To compare Facebook Pages and determine which one performs better in the algorithm, start by gathering key metrics for each Page, such as total reach, average reach per post, total engagement (including likes, comments, and shares), and engagement rates. For a fair comparison, normalize these figures (calculate averages per post, and assess engagement rates as a percentage of reach or followers), so that differences in audience size or posting frequency don’t skew your analysis.

By examining both the raw numbers and these normalized rates side by side, you gain insight into not only the scale of each Page’s audience and activity, but also how effectively each Page’s content generates interactions relative to its size and visibility. High engagement rates and above-average reach per post often indicate that content is resonating well and being favored by Facebook’s algorithm, since the platform tends to reward posts that drive meaningful interactions.

To support this process, social media analytics tools like Socialinsider can automate data collection and visualization, quickly highlighting differences in performance. By focusing on these metrics and normalizing your comparison, you can confidently identify which Page is delivering stronger results and more effectively leveraging the algorithm for greater visibility and engagement.

To benchmark your Facebook Page, start by identifying a set of comparable Pages—these might be direct competitors, brands in your sector, or others targeting similar audiences. Gather key performance data from each Page: total and average reach per post, total engagement, and engagement rates normalized by reach or followers. Normalize all figures by calculating averages per post and engagement percentages, which allows you to compare Pages fairly, regardless of their audience size or how often they post.

After assembling these normalized metrics, analyze how your Page stacks up against competitors side-by-side. Look for patterns indicating where you outperform or lag, such as higher or lower engagement rates, average reach, or consistency of audience interaction. Additionally, reference broader industry benchmarks to see how your metrics align with typical standards in your niche or market.

Social media analytics tools like Socialinsider can simplify and automate extracting, normalizing, and visualizing these comparisons against direct competitors. For a wider context, the Socialinsider Global Brand Benchmark Directory lets you measure your results against industry or country-specific standards, providing a reliable point of reference. By leveraging these benchmarking techniques and tools, you’ll gain clear insight into your competitive position, spot strengths and weaknesses, and identify actionable areas for improvement based on well-established industry norms.

To compare link post performance, focus on collecting and analyzing metrics specific to link posts only. Identify and isolate all link posts from both Pages over a comparable period (Socialinsider can help with this). For each Page, gather data such as total and average reach, clicks, and key engagement metrics, including likes, comments, and shares—specifically for these posts.

Normalize your findings by calculating averages per link post and engagement rates (such as clicks or interactions divided by reach or followers). This normalization allows for a fair, apples-to-apples comparison, regardless of differences in audience size or posting frequency. Examine both absolute numbers and these rate-based metrics side by side to determine which Page’s link posts generate more reach, interaction, and audience traffic.

To determine who gains or loses followers faster, start by tracking each Page’s follower count over time, ideally with data points collected at consistent intervals. Calculate the net change in followers within those intervals—whether daily, weekly, or monthly—to identify specific periods of growth or decline.

Next, standardize these figures by calculating the percentage change in followers over each interval: [(new followers – previous followers) / previous followers] × 100. This normalization accounts for differences in Page size and lets you fairly compare growth rates, not just raw numbers. Analyzing these percentage trends side by side allows you to see not only who is gaining or losing followers more rapidly, but also spot patterns such as sustained growth, sudden spikes, or periods of loss.

To compare the posting frequency and content mix, begin by identifying and categorizing all posts from each Page over a consistent period (Socialinsider’s auto tagging feature can help with this). Tally the total number of posts and break them down by type—links, images, videos, and Reels—for both your Page and your competitors.

Next, calculate the posting frequency for each post type (such as posts per week or per month), as well as the overall frequency. Determine the proportion of each content type within the total content mix, so you can see which formats are prioritized by each Page. For example, you might find that your Page posts 40% images, 30% videos, 20% links, and 10% Reels, while a competitor relies more heavily on video content.

Analyze these metrics side by side to identify differences in publishing habits and content strategy. This comparison reveals content strengths, helps spot gaps (such as an underused format), and highlights frequency trends that may contribute to engagement and reach.