United Kingdom FMCG — Food Referencias

Descubre informes de benchmark en redes sociales para marcas en United Kingdom FMCG — Food

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FMCG — Food

13 Marcas

0.56Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
0.36Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage TikTok's high engagement rate (around 6%) by creating short, engaging food-related videos that tap into trending challenges and hashtags in the UK FMCG market.

Focus on Instagram's visual content to connect with consumers through appealing food images and short videos, capitalizing on its second-highest engagement rate.

Consider experimenting with diverse content formats on Facebook to boost engagement, such as interactive photo posts or recipe sharing to better connect with the UK audience.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on TikTok for the Food FMCG sector in the UK, as it has the highest engagement rate of approximately 6%, indicating strong audience interaction with video content.

Leverage Instagram’s video content to enhance brand visibility and engagement, given its significant presence in the food industry.

Consider optimizing content for Facebook’s photo format to reach a wider demographic, although engagement levels are comparatively lower than TikTok and Instagram.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage TikTok's high engagement rate (around 6%) by creating short, engaging food-related videos that tap into trending challenges and hashtags in the UK FMCG market.

Focus on Instagram's visual content to connect with consumers through appealing food images and short videos, capitalizing on its second-highest engagement rate.

Consider experimenting with diverse content formats on Facebook to boost engagement, such as interactive photo posts or recipe sharing to better connect with the UK audience.

Top Content Type
Avg. Engagement Rate
TikTok
Video
5.97
Instagram
Video
0.89
Facebook
Photo
0.28
YouTube
Video
0.08
Twitter
Text
0

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