Spain FMCG — Food Referencias

Descubre informes de benchmark en redes sociales para marcas en Spain FMCG — Food

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FMCG — Food

8 Marcas

0.71Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
0.92Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Leverage TikTok's high engagement rate by creating short, viral videos focused on FMCG food products tailored to Spanish consumers.

Optimize content strategy on Instagram and YouTube with engaging video content to capitalize on their current engagement levels, especially for visual storytelling.

Consider reinforcing Facebook and Twitter efforts with tailored content formats, such as photos and text, to boost reach within the FMCG Food sector in Spain.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on TikTok for FMCG Food marketing in Spain, as it has the highest engagement rate (4.65%), especially through video content.

Leverage Instagram for visual storytelling and video content to reach a broader audience, given its relatively strong engagement compared to Facebook and Twitter.

Experiment with diverse content formats on TikTok and Instagram to maximize engagement, particularly short videos that resonate with the audience in the FMCG Food sector.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Leverage TikTok's high engagement rate by creating short, viral videos focused on FMCG food products tailored to Spanish consumers.

Optimize content strategy on Instagram and YouTube with engaging video content to capitalize on their current engagement levels, especially for visual storytelling.

Consider reinforcing Facebook and Twitter efforts with tailored content formats, such as photos and text, to boost reach within the FMCG Food sector in Spain.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.65
Instagram
Video
0.75
YouTube
Video
0.5
Facebook
Photo
0.19
Twitter
Text
0.18

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