Italy FMCG — Food Referencias

Descubre informes de benchmark en redes sociales para marcas en Italy FMCG — Food

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FMCG — Food

6 Marcas

0.65Engagement icon
Promedio de tasa de engagement
statusLikes icon
Contenido principal (por tasa de engagement).
0.66Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on TikTok for FMCG Food campaigns in Italy, as it exhibits the highest engagement rate (approx. 5.96%), especially with video content, which resonates well with this audience.

Leverage Instagram's video content to complement TikTok strategies, capitalizing on its strong user engagement despite a lower overall rate than TikTok.

Consider enhancing photo and text content on Facebook and Twitter to diversify content strategies and reach different segments of the Italian FMCG market, though their engagement rates are comparatively lower.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Focus on TikTok for high engagement, especially using video content, as it leads among social media platforms for FMCG Food in Italy.

Enhance visual storytelling on Facebook and Instagram with photo and video content, leveraging their even higher engagement potential, to attract Italian consumers.

Maintain a presence on YouTube for long-form video marketing, but consider boosting content strategies to increase engagement in the FMCG sector.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Focus on TikTok for FMCG Food campaigns in Italy, as it exhibits the highest engagement rate (approx. 5.96%), especially with video content, which resonates well with this audience.

Leverage Instagram's video content to complement TikTok strategies, capitalizing on its strong user engagement despite a lower overall rate than TikTok.

Consider enhancing photo and text content on Facebook and Twitter to diversify content strategies and reach different segments of the Italian FMCG market, though their engagement rates are comparatively lower.

Top Content Type
Avg. Engagement Rate
TikTok
Video
5.96
Facebook
Photo
0.81
Instagram
Video
0.45
YouTube
Video
0.2
Twitter
Text
0.04

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