Social Media Insights Hub

A centralized hub with studies and books that help you get better at your job.

No fluff or sales pitches.

Just monthly social media insights right in your inbox.

Our studies were featured in 👇

Read The Review

Facebook Links Study

Is it better to place links in Facebook posts or in the comments?

Here's what we learned after analyzing 51,054,216 Facebook posts:

Brands don't have the habit of placing links in the first comment on Facebook
Adding a link to a Facebook post reduces the engagement potential by half

Ads Study

Facebook ads vs. Instagram ads: which ones perform better?

By analyzing 37,228 Facebook and Instagram ads we discovered that:

Facebook feed is an excellent placement to get more traffic
Instagram Stories are a great placement to increase brand awareness

LinkedIn Links Study

An analysis of 86,504 posts shows how link placement influences engagement on LinkedIn.

Here are some secrets uncovered:

Brands don’t usually post links in the comments
Posts with no links perform better across all types of posts on LinkedIn

Facebook Videos Study

How much have Facebook videos’ trends changed in 2021? Check out what data tells us!

The analysis of 3,977,410 Facebook video posts revealed the most used video format, the optimal caption length, as well as the preferred video duration.

LinkedIn Engagement Study

Boost your professional presence with a couple of tips about LinkedIn’s best practices, based on this LinkedIn analysis, through which we showed:

Find what's the average engagement rate on Linkedin, what type of posts brand prefer and how to tailor your content to get more likes and comments.

IGTV Study

Here’s what we discovered by analyzing 10,563,463 video and IGTV posts on Instagram

By trying to see which type of video content performs best on Instagram, we’ve made a comparison between regular posts in the feed and IGTVs.

Instagram Engagement Study

What 102,700,573 posts tell us about the evolution of Instagram engagement in 2019 compared to 2020.

You’ll see all the ups and downs of using different types of content. Find out what’s the optimal caption length, and what combination with a certain post format is the key to a successful formula.

Ebook - Handle Social Media like a PRO

Handle Social Media like a Pro is a complete handbook covering everything brands should know about Facebook, Instagram, Twitter, and LinkedIn. From what types of content work best on each social channel to strategies, tips & tricks everyone should know.

Industry Benchmarks

How the social media landscape looks like for 35 industries.
Discover what are the most engaging markets, platforms, what type of content brands from a certain segment post and what would be better to improve. Here are some insights to help you grow your business.

Ebook - Life as a freelancer

Life as a freelance - discover everything you should know about this career path: how to get started,
how to find balance between your personal and professional life, baked with tips from freelancers that will help you become the best at what you do.

Ebook - Your Guide to Stories

Your Guide to Stories is a complete handbook that teaches you how to create outstanding and engaging Stories on Instagram, Facebook, and LinkedIn.

Facebook Ads Study

Create Facebook Ads with high CTRs

Here’s a research based on 250K Facebook Ads which shows the average costs,
what creative types to use, what is the best placement for your campaigns.

Instagram Carousel Study

What top-performing carousels posts look like

Socialinsider partnered up with the design experts at Bannersnack to uncover what it takes to create engaging carousels based on almost 3 million posts.

Facebook Industry Video Study 2020

How 14 industries use Facebook videos and what performs best.

Join us in taking a deep dive into the video publishing and consumption behavior of 14 industries!
Find out key industry insights that will maximize engagement⇣

Facebook Video Study 2020

What 10,596,877 Video Posts Tell Us About Facebook Video Strategy In 2020

Over 10.5 million video posts answer your questions about how to optimize your Facebook
video content - live and pre-recorded - to promote your business and drive conversations.

Social Media Bottlenecks Survey

320 social media specialists, managers, directors pitched in, answered our questions and shared their expertise. Here’s their advice⇣

We asked professionals to share some details about what difficulties
they encountered, how they measure results, and how they overcome
social media issues.

NGOs on TikTok Study

25 NGOs use TikTok campaigns to fight COVID-19 misinformation.

From huge NGOs such as Unicef and Red Cross to Vietnamese, Dutch or Thai public
administrations, everyone is pitching in to fight the pandemic,
and all efforts are going towards informative and educational content.

Covid Crisis Management Study

We looked at 958,829 posts regarding COVID-19 and social distancing
to understand how brands communicate during this crisis. ⇣

Acknowledging there is an issue at large is a sign of transparency,
and this is typically well-received by the audience.

Instagram Content & Engagement Research

We looked at 7,433,417 posts to find out the recipe for the
most engaging Instagram post

Instagram Content & Engagement

This is 7.433.417 post taught us about Instagram’s most engaging post types.

Instagram Hashtag Research

650,000 brand posts show if it’s better to put Instagram
hashtags in the post’s caption or in the first comment

Instagram Hashtag Study 2019

650,000 brand posts show where to place Instagram Hashtag: caption or first comment?.

Instagram Stories Research

We analyzed 135,976 Instagram Stories. Here’s what
we’ve learned.

Instagram Stories Study 2019

Here’s what we’ve learned from analyzing 135,976 Instagram Stories.

Ebook - Life of a Social Media Manager

Learn how to become the best social media manager

Life of a Social Media Manager is a collection of interviews with top social media experts that will show you how to build a successful career as a social media manager.

Ebook - TikTok Marketing for Brands

Actionable insights on how to get started with TikTok

TikTok Marketing for Brands is a complete guide that covers everything you should know about this fast-growing platform and how to promote your brand and business. Learn how to use this social channel to grow your brand.

Ebook - Everything on Facebook Ads Campaigns

Learn how to create outstanding & engaging stories

Everything on Facebook Ads Campaigns is a free handbook that covers everything brands should know about Facebook advertising.