These days there are a lot of marketing blogs out there, but it has become a challenge to know which ones are valuable and worth following.
With the purpose of learning and practicing more complex digital marketing tactics, Adrian started Hot in Social Media - an online community created for marketers, advertisers, or any other domain where social media marketing is a necessity.
Through my conversation with Adrian Domocos, I've discovered how he created a successful marketing blog, started one of the most important digital marketing conferences in Transilvania, and more.
Discover how passions can become a dream come true with the CEO & Founder of Hot in Social Media.
CEO & Founder @Hot in Social Media
- Describe yourself as a professional, strengths, and weaknesses, what makes you succeed, what do you try to change or improve.
- You are the CEO & Founder, "Hot in Social Media" - How did it start?
- Name a few people that you consider social media legends.
- One of your passions is helping people with their digital projects. What are the criteria, if any, when choosing who to help?
- You've been the Brand Evangelist at Flipsnack for a couple of months now. How did this collaboration start? What attracted you to the project?
- Digital Days - one of the most important digital marketing conferences in Transilvania, and you are involved in the organization. Tell us more about this project.
- How do you choose your projects? Have there been projects you've refused because you didn't believe in them?
- Please continue this: I wish I knew this when I started Hot in Social Media almost seven years ago.
- What makes a great professional, in your opinion? Must-have qualities.
- What's the toughest decision you've made in your career?
- What's your advice for young entrepreneurs?
- Finish the sentence: If I could do anything in the world professionally, I would…
- What's next: plans, goals, and dreams?
1. M: Describe yourself as a professional, strengths, and weaknesses, what makes you succeed, what do you try to change or improve?
Adrian: A professional is a person that has vast experience in a specific field of activity and has succeeded in reaching important milestones in the projects that they are working on.
I'm very ambitious, and I never give up on the first attempts to accomplish something new. I'm always looking to improve myself and learn more useful things from smarter people around me.
When I join a new project, I give 100% to this project, and I also help the members of the team in any way I can (professional and even personal) to push the project forward.
If you want to succeed in your professional career, you have to be a very serious, hard-working person, to accomplish one step at a time, to be willing to learn more and practice even more.
I tend to give too much credit to people in general, and I'm always looking to get the maximum out of every task I have… but I trained myself to be perfect on every task assigned to me.
I enjoy helping people around me, mainly the ambition ones that are at the beginning of their professional careers.
Adrian: I started the Hot in Social Media blog on a particular day (12.12.12) with just one purpose: to learn and practice more different digital marketing tactics.
Before this online project, I had a couple of other websites, but I realized that you have to focus on a specific field to start a new website and grow a community around it. So I understood that I wanted to learn more about social media, SEO, and digital marketing in general, and the best way to do that was to start a digital marketing blog.
Today the Hot in Social Media community has more than 260 contributors all around the world that have written at least one guest post for the blog, and there are around 100k followers on our social media channels.
Adrian: There are a lot of great marketers out there, and I had the chance to chat with a few of them (I even went over a few via video answers in a round-up article on my blog) but, I don't consider anyone in particular as a social media legend.
I like to read Seth Godin's marketing books and Neil Patel or Brian Dean's articles about SEO and digital marketing.
4. M: One of your passions is helping people with their digital projects. What are the criteria, if any, when choosing who to help?
Adrian: Because I have a full time job and I’m involved in 2 other projects in my free time (my blog and a digital marketing conference), I don’t have time to focus on other digital projects, but it’s true that I like to help from time to time. I usually help with free tips & tricks regarding different digital marketing campaigns in order to get more traffic and leads.
I believe that it is important to help others as much as you can using the knowledge that you have (without expecting anything in return) because you’ll also need help someday.
5. M: You've been the Brand Evangelist at Flipsnack for a couple of months now. How did this collaboration start? What attracted you to the project?
Adrian: Although I heard about Flipsnack as a great digital flipbook maker, I didn't know too much until one of my good friends was hired on their project. They were looking for a senior SEO Manager, and because my friend recommended me, I got to know them.
I liked that both the Product Owner and the Marketing Manager of Flipsnack appreciate what I had successfully done with my Hot in Social Media blog.
I also wanted to collaborate with an international online SaaS project that was one of the leaders in their industry.
Their desire to be the first in their field, the energy and the enthusiasm of their growing team (the team has now almost 50 people and still growing), and their friendly environment convinced me to join their team as a Brand Evangelist.
Flipsnack is an online platform where you can make stunning and interactive digital magazines, online catalogs, digital brochures, photo albums, and a lot more.
You can sign up for a free account and make your first digital flipbook with the 3D flipping effect right away… you will love it.
6. M: Digital Days - one of the most important digital marketing conferences in Transilvania, and you are involved in the organization. Tell me more about this project.
Adrian: Since I was in college, I've organized different activities for students. So when I had the opportunity to organize a conference in the niche that I love (digital marketing), I got involved immediately.
Digital Days is the most important digital marketing conference in the west part of Romania, and on October 25, 2019, we had our 3rd edition in Oradea (my home city).
This conference grew naturally in terms of participants, partners, etc. and I'm glad this year we have speakers from well-known companies like Google and Bitdefender.
The main idea of this conference is to bring the marketing community together, help us grow, and also to be a catalyst for educating business people in marketing, mainly digital.
7. M: How do you choose your projects? Have there been projects you've refused because you didn't believe in them?
Adrian: Yes, I refused to join a lot of projects because I didn't believe in their team, strategy, primary goal, or because of their CEO / Manager.
I recall two times when I was very anxious when I talked with the CEO of the company about my role in the team and the ambitious plans of the project but, after just a few weeks, I saw that in reality, the situation was completely different.
The conclusion: I left the two companies in a few weeks because I don't want to work with CEOs / Managers that don't tell me the truth about their projects from day one and are not fit for them.
8. M: Please continue this: I wish I knew this when I started Hot in Social Media almost seven years ago
Adrian: To have a blog these days and to be able to increase and maintain the (organic) traffic and to monetize it efficiently … is very challenging.
It's funny, but if I had known that it is so hard to have a successful blog nowadays, I probably wouldn't have started "Hot in Social Media" so… it's better not to know everything in advance.
Adrian: A great professional, in my opinion, has to be a person that knows how to keep his promises, to think objectively and in the long term, to understand how to motivate the people in his team.
That person should know how to outsource tasks and work efficiently.
Adrian: Although I adapt very quickly to a new project, I believe that moving from my very first job (sales representative and customer care at Vodafone) to my first full-time marketing job was not an easy decision.
When I was a student, I wanted very badly to work at Vodafone, and I succeeded quickly to accomplish this first career step (in just three months after I talked with the Manager I was already hired).
After almost five years at Vodafone, I felt that I wanted to learn more about digital marketing, so I started an online project in parallel.
One day I accepted to join an international start-up as a marketer, and since then, I'm working in the digital marketing industry, and I'm thrilled that I made that decision.
Adrian: First of all, it is essential to love what you are doing and to have a natural habit of learning more in the field of your business daily (not just because you have to).
Second of all, you have to give credit and appreciate your team and to talk and get feedback from your first (early adopters) customers.
Adrian: ….focus more on bringing digital technology to help the education field on all levels in all the countries in the world.
The best way to have a successful career is to have a useful and robust education, starting with the lower levels (kindergarten, primary school, etc.) and teachers + the schools you will attend, will have a substantial impact on your career.
Adrian: For the moment, my focus is on the three projects in which I'm involved, and I want to grow them as much as I can soon.
I will continue to help and support teenagers that want to learn more about digital marketing, and I'm delighted that we already help them through these projects:
- Flipsnack - there are a lot of students that are making digital presentations and online magazines on our platform.
- HotinSocialMedia.com - more and more students read news and useful articles about digital marketing on this blog.
- Digital Days - a good percent of our audience that is coming on every conference are students that want to know more about digital marketing from top speakers.
This article is part of a series of interviews with social media strategists where we're trying to define what skills you need to develop for this job.