Socialinsider Product Updates - May

Diana Gogolan -

May brought a bit of chaos (thanks, Meta!), but we brought the solutions! 🙌

From game-changing metric updates to a feature that literally calculates your organic performance, here's everything that happened in May! 💪

1. Organic Value

Finally! 🎉 The feature that makes every CFO happy is here – this calculator turns your metrics into money (well, kind of).

What is Organic Value

Organic Value is a powerful analytics feature that transforms your social media metrics into clear monetary value, helping you understand the financial impact of your organic (non-paid) social media efforts.

Instead of looking at abstract numbers like "likes" and "impressions," you can now see exactly how much value your content generates for your business.

Why Organic Value Matters

Social media managers and marketers often struggle to demonstrate the business impact of their work. While you might know that your latest post received 500 likes and 50 comments, it's difficult to translate these metrics into business value when reporting to stakeholders or justifying your social media budget.

  • Calculate the actual dollar value of your organic social efforts
  • Track awareness impact, engagement value, and audience growth in real money
  • Customizable monetary values for every metric that matters
  • Show stakeholders EXACTLY why social media deserves more budget
  • We've set smart default values, but you can customize everything to fit your business

Pro Tip: Use this before your next budget meeting to prove social media ROI isn't just a myth—it's measurable revenue! 💪

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Check out our how-to guide to understand how Organic Value turns your social metrics into monetary values to show the real impact of organic social media.

2. Meta's Metrics Revolution: Views Take Over!

Meta just launched their biggest platform change of the year (for now), and we're here to make sense of it:

  • Impressions are DEAD → Meet your new best friend: Views
  • Views now track both initial content plays and repeat views (which are far more valuable!)
  • Reels tracking has received a significant upgrade with improved play counting
  • RIP Profile Actions — Meta has removed profile visits, website clicks, and email contact metrics completely

What this means for you: Your metrics are getting a fantastic upgrade — they're now more accurate than ever! Think of it like upgrading from a flip phone to an iPhone. There's a brief learning curve, but you'll love the improvements! 📱

The new 'Views' section on the profile-level

3. Brand Metrics Get a Massive Upgrade

Based on the Meta update, we've completely rebuilt how we calculate your cross-platform performance:

  • New Brand Impressions formula includes ALL content types across all platforms
  • Brand Video Views now captures Facebook, Instagram Reels, LinkedIn, YouTube, TikTok, and Twitter
  • Better cross-platform comparison that actually makes sense
  • More accurate performance tracking across your entire social presence
Brand Impressions 
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Check out our how-to guide to understand these changes, why they matter, and what they mean for your reports