Social media marketers, have you ever wondered “how’s the summer campaign going on?” or “how can I measure the campaigns with influencers?” or “which boosted post does perform better compared with the ones of my competitors?”
We’re more than happy to announce you that you can compare campaigns and tag posts across Facebook, Twitter, Instagram, and YouTube with Socialinsider.
If you’re looking for content inspiration or want to analyze your posts, content, and campaigns across multiple social media networks, here’s how to make your Socialinsider’s dashboard more insightful and actionable than ever.
Let’s dive straight in.
How to tag posts in Socialinsider
Recently, we’ve changed the sidebar’s navigation, ‘Posts Newsfeed’ and ‘Campaigns’ were introduced:
- Posts Newsfeed gives you a unified look at all content across all profiles within the project. You have the option to see posts them by platform and get content ideas.
- Campaigns feature give a side-by-side comparison of posts tags to understand which perform best.
You can measure your goals around content across all social networks with posts tagging. We have a few different ways to tag posts within Socialinsider, so here’s a quick introduction on how to get started.
Once you’ve added profiles or business pages into Socialinsider dashboard, you can access the ‘Posts Newsfeed’ section where you can look at all content across all social media profiles within the project.
Here’s how to tag posts in Socialinsider:
- Step 1 - choose the platform you’d like to analyze content or run a cross-channel content analysis.
- Step 2 - If you want to tag posts across Facebook, Instagram, Twitter, and YouTube start by searching using a keyword and get a list of postings with that keyword.
In my case, I’d like to see all H&M postings across Facebook and Instagram with this hashtag - #HMKids.
When searching through posts by keywords using more than one word it may return posts that contain a single word of a combination of the words searched.
- Step 3 - Hit ‘Tag campaign’ to instantly add a new Post Tag.
- Step 4 - Once you’ve started to build up your set of tags, it’s easy to pick one from the list and assign the posts you want with that specific tag.
Right now, you don’t have the option to auto-tag posts by a keyword or to automate tagging. You need to tag them manually and before start tagging them, make sure you’ve selected the right time range for your analysis.
Another option to tag posts in Socialinsider is to access this feature from the profile section. Let’s say I’d like to tag some Facebook posts from Levi’s page.
- Step 1: Select ‘Levi’s’ Facebook page from sidebar
- Step 2 - Once you’ve selected the time range needed, go to the Posts section.
- Step 3 - Search through posts by using a keyword, then manually tag them.
In my case, I’d like to see all Levi's postings on Facebook which include the ‘denim’ keyword. For the last 90 days, Levi’s published five posts using this keyword.
- Step 4 - Create a campaign tag, then start tagging them with that tag name.
Similarly, you can do the same for Instagram, Twitter or YouTube.
To untag posts just hit the ‘X’ icon from the tag name and the post will be excluded from that list.
Once you’ve created your tags and apply them to your posts, it means you’re ready to view the real power of post tags: analysis.
To measure the goals of your content across multiple social media networks, access ‘Campaigns’.
Here you’ll get a handy table with the aggregate insights for all your campaigns. You can see all your tagged campaigns from each platform and the engagement for them.
For a deeper content analysis, toggle them by campaign name from the top right corner.
Let’s say, I’d like to analyze the content across Facebook, Instagram, and Twitter for Levi’s brand to understand which channel performs better in terms of engagement.
Start by selecting the ‘Denim’ campaign from the campaign list.
You’ll get a side-by-side comparison for Levi’s channels and an in-depth content analysis for each channel.
Analyzing the table info, you can understand that Instagram is the queen for Levi’s when it comes to engagement. The ‘denim’ campaign got an engagement rate per post of 0.42 percent for the same data range.
Important to mention!
You can extend this analysis and get these insights for the pages or profiles you manage and compare the insights against top competitors.
Data lovers, this is for you!
You can now, access these key content insights in a handy table for speedy analysis and reporting for the competitors' pages too.
Start by adding the pages or profiles of your top competitors, tag the posts, then compare their performance with your postings.
Let's start comparing these two campaigns on Facebook for the past 90 days: '#tommyjeans' from Tommy Hilfiger and 'denim' from Levi's.
Both brands run sponsorship posts on Facebook, and Levi's got a Facebook engagement rate of 0.015 percent which is higher than Tommy Hilfiger's engagement rate - 0.009 percent.
If you dive deeper into the Facebook posts stats, you can see that the boosted post from Levi's performed better compared with the Tommy's post while the organic posts on Tommy's page play better than the ones from Levi's community.
As a conclusion, the paid media influences the way people interact with your page, however for the long-term results, it's better to build an engaged community based on brand values and real conversations.
You can search through posts using hashtags, keywords or phrases and extend the time range as long as you want.
With this product update, you can measure the last season campaigns with the results for this summer and compare the results.
As you can see, we’re continually improving our Socialinsider’s dashboard.
To sum it up, with this new product feature you can:
- Run a more in-depth content analysis for the profiles or pages you manage
- Compare the content performance across multiple social media networks
- Measure the results for the campaigns you run
- Check your competitors’ campaigns
- Get a unified look at all content across Facebook, Instagram, Twitter, and YouTube.
The posts tagging feature and content analysis is available for all existing customers and trials.
To get started, jump right into our app and get tagging.
If you have suggestions or feature requests for our posts tagging feature, you’re welcome to share them here. Your feedback drives our product development 💛
How do you like the new features? Let us know in the comments below!