← Back to Blog

[Insider Insights Podcast] What 'Life of a Social Media Manager' Means

Insider Insights Podcast

Share this article

[Insider Insights Podcast] What 'Life of a Social Media Manager' Means

In this episode, I’ll kick off the podcast with our lovely marketing coordinator, Maria Ganta.

We’ll be discussing the lessons learned from 'Life of a Social Media Manager', a free e-book in which 25 social media professionals explain what this title means to them.

We’ll talk about how this e-book came to be, what the experts brought to the table, and what it actually means to work as a social media manager. Also, you’ll learn how to integrate other marketing strategies and assets into social media.

Listen to this podcast on:

About the life of a social media manager


Life of a Social Media Manager

Meet Maria from Socialinsider
Life of a Social Media Manager - the beginning
What social media experts to follow
How long does it take to write an e-book?
How it brings added value
How do you find social media experts that want to contribute?
Links referenced in the podcast

Get the book👇

Meet Maria from Socialinsider

Maria describes herself as an optimist, a social media addict, and a storyteller with a lot of imagination.

From her passion, love, and curiosity for content marketing and social media came a book: 'Life of a Social Media Manager'.

Today’s episode is about just that: The life of a social media manager.

Maria ’s here to share her addiction with the rest of us and talk about what it actually means to live the life of a social media manager, her process, and lessons learned along the way.

Life of a Social Media Manager - the beginning

T: So let's tell people a little bit about yourself. When did you first get into social media?

M: Uh, well, I've been using social media since I was a teenager. Like everyone else, I guess, but they realized I could do more with that, more than just posting pictures of myself, two years ago, when I started working here at Socialinsider. That was the moment when I realized you can do more with social media. And since then every day I learned something new about social media

T: How do you get your drive? What's the one thing that motivates you, even when things are not going according to plan, so to speak, because we are working in marketing and most of the time things aren't going according to plan.

M: Yeah. Well, I think people's reaction to what I do on social media is what motives me. When I get messages that, well, you're both inspired me or, well, I read your articles and they helped me but with my strategy. I think that the one thing that motivates me.

People on social media

T:  How would you describe the life of a social media manager or what did you think it was before you started writing the book?

Well, um, this is a really good question. Before starting writing the book, I didn't know much about this. A lot of people think the life of a social media manager is very easy. You just post on social media and that's it. Well, that's not it. It involves a lot more than just managing social media channels on a day to day basis.

First you have to write content that's relevant, then generates engagement and results for your brand. You have to create strategies that will meet your consumer's goals. And also you will have to analyze those to see if what you're doing is good, or if you have to change something.

If I have to sum up and say what the social media manager is, I can say that he's the face and the voice of a brand.

So I think it's a really important job.

Social media day to day

What social media experts to follow

T: Who do you look up to in this regard from this wide spectrum of social media professionals that you've already talked to?

Well, if I want to learn something about Instagram, well, then I'll go to Sue Zimmerman. If I want to learn something about LinkedIn here, dr. Natalia Wiechowski is very good. If I want to learn about Twitter here, I think everyone knows it's Matt Navarra. And if I want to learn about Facebook, Mary Smith is my friend here.

T: I see that there isn't one person that you think does everything right. There isn't the notion of the perfect social media manager. Everybody has their own strengths on specific platforms.

M: Yes, exactly. I don't think there's one person that best everything.

How long does it take to write an e-book?

T: What was the idea for the book?

M: The idea of the book came almost a year ago. Back then, I was doing monthly interviews for Socialinsider’s blog. And one of my interviews was Andy Crestodina from Orbit Media Studio. I knew he wrote the book, Content Chemistry: The illustrated Handbook for Content Marketing.

And I asked him to tell me more about the process. He told me that it began as an experiment that you can “blog into a book”. And I found that phrase really interesting.

I remember, talking to Adina, one of the cofounders here at Socialinsider, and telling her about the interview.

And she told me, well, let's write the book! Socialinsider’s first book for social media managers. And we can use the interviews as a starting point.

T: So by that time you already had a series of interviews.

M: Yes. I already had the series, and this was in November 2019. And in April 2020 came 'Life of a Social Media Manager', Socialinsider's first book.

Use interviews

How the e-book brings added value

T: Marketers talk about putting out content with added value. If you had to choose just one thing, what would be the book's main strong points?

M: I talked to 25 experts about everything a social media person should know. I think this is the book's main strong point. There were experts sharing their knowledge and their experiences. And from what I've seen, there are experts that, uh, work in all sorts of mediums. There are freelances, there are agency experts and there are, uh, uh, I'm in house, social media for personal.

This is an added value. It brings a well-rounded picture of everything.

Social Media Experts


How do you find social media experts to contribute to your book?

T:  How do you go about finding 25 people that are willing to work generously, give out information, give out value for free, uh, for a free e-book?

M: I knew some of them from the interviews I was already doing, and some were recommended to me.

And, uh, I made some posts on LinkedIn in which I told people: I'm going to write the book, a free book for social media managers, and whoever wants to participate can leave me a message. And I was surprised a lot of people answered that post.

Yeah, asking and giving people something in return is what it takes. I think it was a win, win situation. They helped me write the book, I helped them with the promotion and exposure.

Listen to the full podcast to find out more about what it means to be a social media manager!

Links referenced in the podcast:

Life of a Social Media Manager

TikTok Marketing for Brands

Maria Ganta:

Socialinsider:

Sue Zimmerman

Natalia Wiechowski

Matt Navarra

Mary Smith

Andy Crestodina

Content Chemistry: The illustrated Handbook for Content Marketing

Teodora Lozan

Teodora Lozan

SaaS Marketer @ Socialinsider

I like to let curiosity lead the way both professionally and personally. In love with stories and facts, so I always try to get the best of both worlds.

[Insider Insights Podcast] What 'Life of a Social Media Manager' Means
Share this