Today, Instagram is used by everyone - individuals or brands – people are using this platform to boost conversations and increase engagement.
Are you passionate about comics? Then you should meet Prudence Geerts!
I discovered Planet Prudence's Instagram account by accident, but I immediately followed it. I liked the originality I found in every illustration and the fact that I could find myself in some of them. If you take a moment to look at the illustrations, you will see that they represent the everyday life of a regular person.
In this article I am going to present you the story of an artist who passionately created a series of animations known as Planet Prudence.
Read the story of Prudence Geerts, an illustrator, web comic artist and author who is using Instagram as part of her business strategy.
A sneak peak of the article!
👉Who is Prudence Geerts and what is she doing?
👉What’s her favourite social media channel?
👉How did Planet Prudence start?
👉Where does she find inspiration?
👉What is her Instagram strategy?
👉What’s her favourite Instagram feature?
👉What does Instagram mean for her as a comics artist?
👉What are her favourite books?
Prudence is a 27 year old illustrator, web comic artist and author of 'Bad at Adulting, Good at Feminism: Comics on Relationship, Life and Food' book. She owns the social media channels for Planet Prudence and she is making people smiling publishing comics on Instagram, Facebook and Twitter.
If you want something special, you can find her on her own webshop: planetprudence.com
Prudence: “I do client work, own my own webshop on planetprudence.com and I have a Patreon page on patreon.com/planetprudence.”
Looking at her work, we may say that Instagram is her most important social media platform because its the place where she built a community, but as she is saying, Patreon is her favourite one.
Prudence: “Instagram is my main and biggest one, but I think Patreon is my favorite”
On Patreon, people pay a small amount of money (or a bigger amount of their choice, depending on which reward tier they want to enter) and then they receive rewards accordingly.
Prudence: “It’s now still small, but as it grows bigger, I’ll be able to spend more and more time on comics and “free” comics for everyone to see”
Patreon exists because when creators are paid, they can create more amazing things. Things that inspire us, teach us, challenge us, things that bring us joy.
Prudence: “It came from the heart. It was and still is and feels like a diary to me.”
Did you ever write something down on a sheet of paper and then lost it? It's an undesirable situation and Prudence went through this.
Prudence: “I lost so many sketchbooks along the way, when moving houses”
For Prudence, Planet Prudence began from the desire to keep track of the illustrations. She wanted a place where she could see all the comics and the collection that she made. This is how the Instagram account - Planet Prudence started.
If you are careful about your experiences, everything can become a place of inspiration. For Prudence, everyday life, situations that she encounters, her feelings, her journey, those little moments that she lives can become a lovely illustration at the end of the day.
Prudence: “Often times, the suppressed feelings find a way to the surface after relaxing, and the gate to inspiration opens.”
With more than 1 billion active users, Instagram has gradually developed into an essential marketing tool no business can afford to ignore.
Even if you're selling physical goods or services, Instagram has become a central part of the social media strategy which requires planning, execution, and measuring the results.
But there are also exceptions to the rule, and Prudence is one of them.
Her page has an audience of 652k people who love to see the Prudence behind those illustrations.
When you manage to win peoples hearts with simplicity, you do not necessarily need a strategy.
Prudence: “I don’t have a strategy, never have […]I don’t even know if I do it right now”
Sometimes it can be hard to keep up with the new Instagram features, it feels like they’re changing almost everyday. Some of these features were especially designed to help you organise your Instagram feed and keep track of your favourite posts.
Others were created to help you make your Instagram Stories even more fun to play with.
When it comes to features, Prudence is preferring the carousel feature.
This feature encourages users to provide their friends with a more complete picture of a particular experience by uploading up to 10 photos or videos in a single post that followers can swipe through.
Prudence: “This feature allows me to make people aware of the actions I’m running on my shop, or to advertise about my book or new prints, while showing a new comic.”
Prudence says that Instagram is everything for her, and not just Instagram, but social media in general. She is part of a generation that does everything online and loves to express freely.
Prudence: “I love it. It allows me to be an outgoing yet introverted person, if that makes sense?”
Follow her on Instagram
J. K. Rowling, the famous author of the Harry Potter series, said in an interview:
J.K. Rowling: “I do believe something magical can happen when you read a book.”
There was a time when she was working for a boss and she felt depressed, she kept her life on hold for the what if, and never for the beautiful things in life that were right in front of her. After reading these books, she saw the world as a playfield and not so much as a grey warzone anymore.
Prudence: “The Power of Now has made me start living in the now and not in the past anymore. Which has made me feel more at peace.”
You can find her on Youtube too.
The way to make Instagram work for your business is to focus on creating long lasting visual experiences. Be original, put heart and passion and then everything will become magical.
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