Facebook joined our lives in 2016, and at this point, it’s hard to imagine a life without or before Facebook, (or any other social media app to be honest).
Because the platform evolves so constantly, staying on top of statistics like demographics, usage, video, and advertising is the key.
In this article, I've put together a list with the most essential and powerful Facebook stats every marketer should know in 2020.
Let's dive in!
2020 Powerful Facebook stats
Find out in-depth Facebook demographics and understand which segment group is more active on Facebook.
1.1. Male users - the biggest demographic group of Facebook users
In 2020 on Facebook, only ten percent of global active users are women between the ages of 18 and 24 years.
Male users between the ages of 25 and 34 years, represent the most significant demographic group of Facebook users, according to Statista.
More precisely, 19 percent. Take a look at the graphic below.
1.2. Monthly active users
With almost 2.5 billion monthly active users, Facebook is the biggest social network worldwide, according to Statista.
Compared with other social networks, Facebook is the largest social app regarding the monthly active users metric:
- YouTube has 2 billion
- Instagram 1 billion
- WeChat has 1 million
- TikTok 500 million
- LinkedIn has 675 million
- Twitter has 330 million
- Snapchat has 46 million
1.3.Facebook turns 16 years in 2020
Mark Zuckerberg: "Fifteen years ago today, I launched the first version of the Facebook website from my college dorm" February 4, 2019
Get a preview of how people use Facebook, how businesses advertise and how B2B marketers act on this platform.
Here are some Facebook usage stats that everyone should know in 2020. 😉
2.1. Facebook fake & duplicate accounts
11% of Facebook's worldwide monthly active users are duplicate accounts, and approximately 5% are false accounts, according to Facebook. 😱
- 11% of Facebook accounts are duplicate
- 5% of Facebook accounts are false
Facebook: "We estimate that duplicate accounts may have represented approximately 11% of our worldwide MAUs, and false accounts may have represented around 5%."
Several of these accounts are from Vietnam and the Philippines.
2.2. 74% of Facebook users log in daily
According to this survey, by Pew Research Center, 74% of Facebook users log in daily on the app, 17% weekly, and only 9% less than once per week.
- Snapchat: 61% daily, 17% weekly, 22% less often
- Instagram: 63% daily, 21% weekly, 16% less often
- Twitter: 42% daily, 29% weekly, 29% less often
2.3. 38 minutes per day on Facebook
With all these Facebook groups, people log into Facebook and spend, on average, 38 minutes per day.
Studies predict that by 2021 Facebook will fall to 37 minutes.
In the below chart, you can also see stats for Instagram.
2.4. 1.4 billion people use Facebook Groups
Facebook groups are the original tools to help people create new connections, learn things about social media and not only, ask questions, and get answers.
As a plus, "Gen Zers are willing to welcome brands into their online communities—as long as the brands offer a genuine value exchange."
2.5. India - the country with the most Facebook users
With more than 260 million Facebook users, India is the first country in terms of Facebook audience size, according to Statista.
In the second place, we have the United States with 180 users, followed by Indonesia with 130.
2.6. Number of Facebook users in the United States from 2017 to 2023
According to Statista, by 2023, the number of Facebook users is expected to reach 223.2 million in the United States.
3.1. 100 million hours of videos are watched on Facebook every day
Video is taking over social media.
With Facebook constantly growing and introducing new features, your video marketing strategy has to evolve, too.
According to some studies, 100 million hours of videos are watched on Facebook every day, so don't waste time and create your first Facebook video.
This Socialinsider Facebook Video study will help you.
3.2. Vertical videos outperform landscape video in engagement for all page sizes
According to our study, vertical videos outperform landscape video in engagement for all page sizes with a median across all pages sizes of 0.25%.
Take a look at the graphic below.
3.3. Mark Zuckerberg: Facebook will be video
“In five years, most of Facebook will be video", this is what Mark Zuckerberg said in 2016. So, according to him, by 2021, most of the content we will see on Facebook is going to be video.
Basically, Facebook is eating the Internet, becoming a serious competitor for Youtube. And it has all the tools to attract more and more people to become a compelling video platform.
If you didn’t invest time and energy in digital video, you should reconsider your strategy. Digital video is booming.
3.4. 85% of Facebook videos are watched without sound
According to Digiday, brands should reconsider their strategy when creating videos for Facebook because 9 in 10 of people watch videos without sounds. Marketers should create content tailored to the Facebook platform because:
- adding captions in video increase the time watch with 12%
- 80% of people react negatively when a video plays loudly without warning.
Every marketer wants to benchmark its marketing actions on Facebook to get more value of every dollar or minute spends on this platform.
Measuring is the key to understand if it's a suitable platform for your business. Here are some stats for Facebook advertising.
4.1. The average cost per click for a Facebook Ad is $1.72
A complex analysis from the Wordstream reveal that the Average Cost Per Click in Facebook Ads is 1.72% for the Apparel, Auto, Beauty, Consumer Services, Education, Employment & Job Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, and Travel & Hospitality industries.
4.2. The Average Click-through Rate in Facebook Ads across all industries is 0.90%
The same analysis from Wordstream, gathered some data across eighteen industries: Apparel, Auto, Beauty, Consumer Services, Education, Employment & Job Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, and Travel & Hospitality and the average Click-through Rate is 0.9%.
4.3. 93% of marketers use Facebook advertising regularly
Many marketers are unsure about their Facebook marketing actions. A study from Social Media Examiner shows that a significant 40% of marketers don't know if their Facebook marketing is working and 53% have seen declines in their Facebook News Feed exposure.
The same study confirms that Facebook advertising dominates because 93% of marketers use Facebook advertising regularly where three million business actively advertise on Facebook, and 70% of them are outside the US.
Knowing Facebook statistics can help you create a better Facebook marketing strategy for your brand in 2020 and beyond. Also, these stats will help you increase engagement, reach new goals, and engage with your audience.
Have I missed important Facebook stats? 🤔
Let us know in the comments below.